Head of Marketing

Responsibilities

• Own CAC as the North Star Metric: Manage the paid media budget (Meta, Google, YouTube) and direct our external media buying agency daily, optimizing every campaign for net CAC, Day-0 payback, and Lifetime Value (LTV) rather than vanity metrics.
• Lead B2B Collateral, Paid Creative & On-Camera Content: Start by building high-impact B2B partner pitch decks and turnkey promotional assets (video and text swipe files) in Everflow that our global sales team and affiliates can deploy immediately. Partner with our ad agency, in-house designer, and offshore video editors and clippers to brief, script, and ship high-converting paid media creatives. Step in front of the camera at our Frisco headquarters to film engaging, behind-the-scenes office reels, social content, and broadcast segments.
• Funnel, Lifecycle & PR Ownership: Direct our conversion architecture across high-converting landing pages, checkout flows, and automated Klaviyo, SMS, and ActiveCampaign nurture and reset sequences while executing high-ROI, low-cost PR initiatives.
• Own the Technical Attribution Stack: Manage Google Tag Manager (GTM), server-side conversion tracking (Meta CAPI, Google Ads), UTM taxonomy, and Everflow affiliate attribution in close coordination with our Head of Operations so every dollar of spend is reconciled against backend checkout revenue.
• Team & Community Leadership: Directly manage our Community Manager to oversee Discord engagement, community growth, and brand reputation. Scale and manage our offshore video clipping pod and additional marketing specialists as revenue grows.

Requirements

• Hands-On B2C Performance Marketer: 4 to 7+ years of hands-on performance marketing and digital acquisition experience, with a verifiable track record of profitably managing 6-7 figure B2C ad budgets across Google, Meta, and YouTube. You love rolling up your sleeves to build campaigns, write hooks, and marketing assets yourself.
• Magnetic On-Camera Presence & High Energy: You bring warm, infectious energy and love being in front of the camera. Whether shooting spontaneous reels on our Frisco trading floor, hosting segments, or pitching creators, you are a charismatic, natural communicator who makes our brand feel vibrant and approachable.
• CAC Operator: You can point to concrete historical evidence (cohort sheets, attribution dashboards, and P&L metrics) proving how you held blended and paid CAC below a hard dollar ceiling while scaling user volume.
• Technically Fluent: Hands-on with Google Tag Manager (GTM), GA4, server-side pixels (CAPI), Klaviyo and SMS behavioral flows, CRM automation (ActiveCampaign), and affiliate tracking platforms (Everflow or similar).
• Fast Learner & Sharp Copywriter: Experience in FinTech, e-commerce, digital products, or retail trading (Futures, Forex, Crypto) is a plus, but not required. You are a quick study who can rapidly absorb how traders think and translate customer pain points (slippage, trailing drawdowns, rule ambiguity, payout denials) into sharp creative briefs, B2B pitch decks, and high-converting copy.
• Local: You reside in the Dallas-Fort Worth metroplex and are ready to work on-site at our Frisco Square headquarters.

Preferred

• Experience in FinTech, e-commerce, digital products, or retail trading (Futures, Forex, Crypto) is a plus, but not required.

Benefits

• Benefits: Comprehensive Health, Dental, and Vision coverage