Chief Marketing Officer, CT & Xray
GE HealthCare
USA (Remote)
$240K/yr - $360K/yrIn-houseFull-timeSenior level10+ years exp.
4 hrs ago
Senior Marketing Specialist
Madison, WI (On-site)
$60K/yrSenior Level5+ years expFull time
Posted 3 hrs ago
Job Summary
Own data-driven marketing initiatives by turning trends into actionable campaigns, materials, and strategic plans across channels while measuring impact to optimize ROI.
- Lead data analysis and dissemination for ongoing and future marketing activities
- Design and implement cross-channel marketing plans and materials aligned with research and strategy
Job Description
Responsibilities
- Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
- Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques -
- Develops, implements, and maintains strategic marketing plans based on research and established strategies
Requirements
- 5+ years of professional experience in full-lifecycle campaign management, specifically foscusing on marketing campaign and impact analysis.
- Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
- Proven success in lead generation, demonstrating the ability to design and execute strategies that drive leads and revenue growth.
- Account management experience. Ability to develop partnerships with unit managers and understand their operations and financial status. Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness
- Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video & digital marketing and print production
- Demonstrated track record in writing marketing copy and creating marketing materials
- Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI
- Bachelor's Degree Preferred
Preferred
- Previous experience supervising, mentoring junior staff members.
- Experience with analysis tools such as PowerBI or Tableau
- Experience marketing in a higher education environment a plus
Benefits
- This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund.
- For a summary of benefits, please see: https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf
Wisconsin Union
The Wisconsin Union, often referred to as "the heart and soul" of the University, has enhanced the lives of members and visitors since it was founded in 1907. The Union is based on the principle that the University of Wisconsin-Madison experience should involve learning outside of the classroom.UW students, faculty, staff, Union members and guests eat, meet, learn and relax in the two Union locations daily—Memorial Union on the shore of beautiful Lake Mendota, and Union South in the heart of campus near Camp Randall Stadium.The Wisconsin Union blends study and leisure, providing recreational, cultural, educational and social opportunities. Wisconsin Union events, programs and services continue to showcase this ideal today.
Salaries
Posted range
$60K/yr
Taken straight from the job posting.
The middle of this range ($60K) is 14% below the median base salary for Marketing Specialist roles in the United States ($70K).
Marketing Specialist median pay in the United States
Most pay falls between $60K and $79K. Based on 762 salaries.
Marketing Team
Marketing Team Size
47 (11% of company)
Median Career Experience
6 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
6.5M
Monthly Google Ads Budget
$783.8K
Traffic Source Mix
Search
44%
Direct
48.2%
Referral
5.9%
Social
0.8%
Paid
0.9%
Headcount Trend
Current headcount: ~440
News about Wisconsin Union
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
