VP Of Marketing

Tampa, FL (On-site)

$91K/yr – $173K/yrSenior Level10+ years expFull time

Posted 1 hr ago

Job Summary

Own and execute the marketing strategy for transportation and logistics brands, build and lead the marketing team, establish attribution and lead programs, partner with Sales on lead definitions, drive driver recruiting marketing, and rebuild brand and digital presence while managing ROI.

  • Own and lead the marketing team and operations
  • Drive attribution, lead scoring, and pipeline linkage
  • Collaborate with Sales and leadership to align strategy

Job Description

Responsibilities

  • Set marketing strategy across our transportation and logistics brands, and bring it to the leadership table
  • Build and lead the marketing team, starting with our social media specialist
  • Set up HubSpot attribution so every campaign ties back to pipeline and revenue
  • Partner with Sales on lead definitions and deliver qualified shipper and carrier leads
  • Own driver recruiting marketing, from first impression to submitted application
  • Rebuild our brand, website, LinkedIn, and social presence, and run the budget and agencies with ROI tracked on every campaign

Requirements

  • 10+ years in marketing, including 5+ leading a team or function
  • Proof that your programs moved revenue or pipeline
  • Hands-on attribution and lead scoring experience in a CRM (HubSpot or similar)
  • B2B marketing background
  • Experience owning a budget and managing vendors or agencies

Preferred

  • Transportation, logistics, or driver recruiting marketing experience
  • Built or scaled a marketing function from scratch

Benefits

  • Medical, dental, vision, and 401(k), with coverage starting the first of the month after 60 days
  • 80 hours of PTO per year
  • Weekly pay
  • A clear path to grow, with leaders who know your name
AFC Transport logo

AFC Transport

3.9 Glassdoor

AFC Transport is a family-owned and certified women-owned transportation and logistics company focused on dependable capacity, disciplined execution, and long-term customer partnerships.With a fleet of more than 200 trucks and over 100 freight professionals and support staff, we provide asset-based flatbed and refrigerated full-truckload transportation across the United States. Our logistics network provides customers with additional capacity, flexibility, and coverage when they need it.Our team combines experienced people, modern equipment, and technology-driven execution to deliver safe, reliable service with clear communication and shipment visibility.What sets AFC apart is how we operate: accountability, responsiveness, respect for drivers, and doing what we say. Whether managing one shipment or a complex, high-volume transportation program, we focus on consistent execution and dependable results.Based in Tampa, Florida and Gary, Indiana, AFC Transport continues to invest in people, equipment, technology, and strategic growth—building a stronger transportation platform for our customers, drivers, and partners.

Founded in 2012
Tampa, Florida, USA
127 employees (2 in marketing)
1% recommend to a friend

Salaries

Posted range

$91K/yr – $173K/yr

Taken straight from the job posting.

General Marketing median pay in the United States

$88K/yr

Most pay falls between $68K and $125K. Based on 15,091 salaries.

See all AFC Transport salaries

Marketing Team

Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
258
Traffic Source Mix
Search
32.7%
Direct
37.1%
Referral
9.9%
Social
4%
Paid
7.5%

Headcount Trend

Current headcount: ~127
AFC Transport logo

VP Of Marketing

AFC Transport · Tampa, FL · On-site