GTM Salaries in the US

Based on 487 salariesLast updated Oct 31, 2026

What does a GTM earn in United States?

The median pay for a GTM in United States is $169,000, based on 487 salaries. Most GTM pay falls between $121,000 and $220,000, and the top 10% earn $267,600 or more.

Top
$268K/yr
90th Percentile
High
$220K/yr
75th Percentile
Median
$169K/yr
50th Percentile
Low
$121K/yr
25th Percentile

How we calculate this: most figures come from the pay ranges in marketing job ads, plus salaries marketers shared with us. Job ads usually show base pay only, so bonus and equity appear mainly in shared salaries. We update the numbers as new data comes in, most recently on Oct 31, 2026.

Which companies pay the most?

Company
Squarespace
Squarespace
In-house
$390,000$251K to $390K3 submissions
Intuit
Intuit
In-house
$309,000$241K to $313K5 submissions
$259,000$235K to $311K7 submissions
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Recent submissions

Role TypeSizeLocation
$175,0007 yearsIn-house10,000+Denver1d ago
$233,00010 yearsIn-house51-200New York City2d ago
$168,0008 yearsIn-house--New York City2d ago
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How does pay grow with experience?

Do in-house or agency roles pay more?

In-house
+44% more
$170,000
$123K to $222KBased on 468 submissions
Agency
$118,000
$95K to $149KBased on 13 submissions

Does remote, hybrid, or on-site work pay more?

Remote
$157,500
Median total payBased on 140 submissions
Hybrid
+5% more
$165,500
Median total payBased on 134 submissions
On-site
+11% more
$174,500
Median total payBased on 190 submissions

Where does this role pay the most?

Location
Santa Clara
$289,000$203K to $339K9 submissions
California
$263,000$237K to $311K7 submissions
Mountain View
$247,000$196K to $309K9 submissions
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People also look at

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$84,000$70,000 to $110,0003,368 submissions
$116,000$85,000 to $165,0003,218 submissions
$158,000$115,000 to $193,7503,082 submissions

Guides for this role

Common questions about GTM pay