Director, Go-to-Market (Amex Digital Labs)
American Express
New York City, NY (Hybrid)
$144K/yr - $256K/yrIn-house
13 hrs ago
GTM Salaries in United States
Based on 431 verified submissionsLast updated Sep 17, 2026Last updated Sep 17, 2026
What does a GTM earn in United States?
The median total compensation for a GTM in United States is $170,000, based on 431 verified salary submissions. Most GTM pay falls between $122,000 and $222,500, and the top 10% earn $270,000 or more.
Top
$270K/yr
90th Percentile
High
$223K/yr
75th Percentile
Median
$170K/yr
50th Percentile
Low
$122K/yr
25th Percentile
How we calculate this: we combine pay data from three sources, job postings, salaries self-reported by marketers, and pay verified by recruiters. Figures include base salary, bonus, and equity, and we update them as new data comes in, most recently on Sep 17, 2026.
Which companies pay the most?
| Company | |||
|---|---|---|---|
 Squarespace In-house | $390,000 | $251K to $390K | 3 submissions |
 Intuit In-house | $309,000 | $309K to $315K | 3 submissions |
 Palo Alto Networks In-house | $259,000 | $250K to $312K | 5 submissions |
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Recent submissions
| Role Type | Size | Location | |||
|---|---|---|---|---|---|
| $208,000 | 10 years | In-house | 10,000+ | Trenton | 16h ago |
| $236,000 | 10 years | In-house | 10,000+ | San Francisco | 1d ago |
| $233,000 | 10 years | In-house | 1,001-5,000 | Denver | 2d ago |
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How does pay grow with experience?
Do in-house or agency roles pay more?
In-house
+62% more$170,000
$123K to $225KBased on 416 submissions
Agency
$105,000
$93K to $132KBased on 11 submissions
Does remote, hybrid, or on-site work pay more?
Remote
$158,000
Median total payBased on 123 submissions
Hybrid
+3% more$162,000
Median total payBased on 114 submissions
On-site
+11% more$175,000
Median total payBased on 173 submissions
Where does this role pay the most?
| Location | |||
|---|---|---|---|
Santa Clara | $276,000 | $199K to $341K | 8 submissions |
California | $272,000 | $259K to $312K | 5 submissions |
Mountain View | $247,000 | $196K to $309K | 9 submissions |
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Showing 1-10 of 20 cities
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Recent GTM jobs
Physical AI Go-To-Market Specialist
Booz Allen Hamilton
District of Columbia, USA (Hybrid)
$99K/yr - $225K/yrIn-house
2 days ago
Sr. Worldwide GTM Specialist – AI, Amazon Quick, Data & AI GTM
Amazon
San Francisco, CA (On-site)
$148K/yr - $220K/yrIn-house
2 days ago
GTM Marketing Manager
Torus
Salt Lake City, UT (Hybrid)
$150K/yr - $170K/yrIn-house
2 days ago
Director, GTM Strategy & Planning
Fivetran
New York City, NY (Hybrid)
$196K/yr - $295K/yrIn-house
2 days ago
Founding Go-to-Market
talentpluto
New York City, NY (On-site)
$110K/yr - $180K/yrIn-house
2 days ago
People also look at
| Job Title | Total Pay | Range | Submissions |
|---|---|---|---|
| $88,000 | $68,000 to $125,000 | 13,804 submissions | |
| $93,000 | $70,000 to $138,000 | 5,139 submissions | |
| $78,000 | $64,000 to $99,000 | 3,598 submissions | |
| $85,000 | $70,000 to $111,000 | 2,966 submissions | |
| $117,500 | $85,000 to $165,000 | 2,852 submissions | |
| $160,000 | $117,000 to $195,000 | 2,694 submissions |
