Senior Go-To-Market and Integrated Marketing Manager - Norton

Responsibilities

• Product messaging and foundational assets
• Own marketing messaging for current Norton products, crafting clear, compelling product narratives, while keeping messaging, narratives and assets accurate, up to date and optimized, communicating updates to teams across the organization.
• Define messaging architecture aligned to target audiences and product strategy, laddering up to the Norton brand narrative.
• Develop high-impact product copy, value propositions, key selling points and feature narratives. And maintain core copy as a central company asset for use across teams and geographies.
• Own the accuracy and messaging and availability of foundational product storytelling assets, including videos, screenshots and hero product materials.
• Stay current on competitive positioning, messaging and launches, and move proactively to adjust Norton's messaging and assets accordingly. Use message testing to ensure Norton has relevant and impactful messages, visuals and stories in market.
• End-to-end launch marketing and GTM for existing Norton products and features
• Define comprehensive launch plans including tiering, target audiences, key messages, acquisition channel mix (owned, earned and paid, across DTC and non-DTC), investment levels, launch cadence, campaign frameworks and required assets.
• Build launch plans in partnership with Product Strategy, Integrated Marketing, Acquisition Strategy and Regional Marketing teams.
• Lead and quarterback integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.

Requirements

• 8–12 years of experience across product marketing, integrated marketing and GTM strategy in technology or subscription businesses.
• Solid understanding of DTC and subscription businesses and performance marketing, with experience supporting global or multi-regional marketing programs.
• Proven leadership in product positioning and differentiated messaging.
• Track record of developing product storytelling assets and high-impact launch materials.
• Demonstrated ownership of end-to-end launch marketing strategy and execution.
• Strong integrated campaign planning across owned, earned and paid channels and investment levels.
• Experience driving regional GTM activation and equipping regional, partner and customer support teams with launch toolkits and messaging.
• Analytics-driven mindset, with experience forecasting impact and optimizing performance.
• Highly organized and execution-focused, with strong project management fundamentals and experience building the systems and operating processes that keep multiple initiatives on track.
• Strong cross-functional collaboration and the ability to influence stakeholders globally.