Senior Lead GTM Growth Platforms

Responsibilities

• Collaborate closely with members of the Integrated Demand and GTM team as well as cross-functional stakeholders to gather requirements, design, and activate priority data and tooling capabilities to scale growth priorities.
• Lead technical requirements and development for customer growth tooling, including a next-best-action engine as well as integrated demand and GTM capabilities.
• Develop a reliable tracking system that establishes how GTM growth strategies and demand connect across the marketing funnel, and ensure the data, metrics, and insights are in place to drive continuous improvement.
• Proactively identify new opportunities to support further integration of demand gen and GTM systems, and digital-first growth motions through technical tooling and automation.
• Balance business objectives, customer needs, technical and data feasibility, and operational requirements to deliver scalable, impactful tooling and technical GTM solutions.
• Analyzes existing both demand gen and GTM operations to identify technical and data blockers, bottlenecks and inefficiencies and actively problem-solve to mitigate these blockers.
• Act as a liaison between technical and non-technical teams to drive clarity and alignment across the customer GTM and product adoption process, with an emphasis on building on the work of other teams and integrating GTM and Product Adoption team’s outputs for optimal activation.
• Collaborate with business and technology leaders to align marketing, product, and revenue objectives.
• Support and provide feedback around customer targeting, growth opportunity identification, propensity modeling, and customer lifecycle analysis to inform and drive the Integrated Demand and GTM function.
• Interface with leadership and act as a sounding board for improvements around GTM tooling.

Requirements

• Bachelor’s degree and 6+ years of relevant experience in technical product management, technical program management, GTM and/or marketing technology, data and analytics, sales technology, or related disciplines.
• Proven experience translating complex business objectives into scalable data and/or technical solutions and tooling.
• Highly proactive individual who can independently assess, structure, and execute on ambiguous problem domains and drive to outcomes.
• Strong understanding of enterprise data ecosystems/sources, dashboards and analytics tooling (or related), commercial strategy, enterprise product management, product marketing, and sales enablement.
• Strong verbal and written communication skills, including strong presentation abilities at all levels within an organization.
• Excellent collaboration and effective listening skills.
• Strong attention to detail and superior organizational skills.
• Embraces a growth mindset and values contributing to a high-performing, supportive, and people-first team culture.

Preferred

• MBA or other relevant advanced degree.
• Experience with martech, CRM tools, and enterprise data architecture.
• Proficiency with and enthusiasm for AI technology.
• Telecommunications, SaaS, Cloud, or enterprise technology industry experience preferred.

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.