Senior Manager - Dazodalibep HCP Launch Marketing

Responsibilities

• Lead execution of key U.S. HCP pre-launch and launch initiatives across personal and non-personal promotional channels, including field-facing resources, digital campaigns, and integrated customer engagement programs
• Translate customer insights, emerging clinical evidence, and evolving market dynamics into impactful HCP marketing programs, promotional resources, and launch activities
• Effectively collaborate with and influence cross-functional and global partners including Global Marketing, Medical Marketing, Medical, Thought Leader Liaisons, Regulatory, Legal, Market Access, Patient Marketing, Market Research, Analytics, Sales, Sales Training, and Operations to help deliver an integrated and successful launch
• Lead development and execution of unbranded disease education and market-shaping initiatives that elevate understanding of Sjögren’s disease burden, unmet need, and the evolving treatment landscape, helping establish the foundation for future treatment adoption
• Support localization of brand positioning, HCP campaign, promotional messaging, and customer strategy, including segmentation, targeting, account prioritization, customer journeys, and adoption barriers
• Own development and execution of assigned DSE and branded HCP non-personal promotional initiatives, including websites, digital media, video, email, social, and congress amplification
• Own development and execution of priority personal promotional materials and field experiences, including ICVAs, leave-behinds, rep-triggered communications, objection-handling resources, congress/booth materials and other launch-critical field tools
• Partner with Sales Leadership, Sales Operations, Business Analytics & Insights, and Sales Training to support field engagement and launch readiness, establishing feedback loops that translate customer and field insights into improvements in messaging, promotional resources, and activation plans
• Partner with Regulatory, Legal, and Medical through the promotional review process to deliver high-quality materials against critical launch-readiness timelines
• Maintain a deep understanding of the Sjögren’s treatment landscape, emerging competitors, customer perceptions, and market dynamics, translating developments into implications for the brand and field execution

Requirements

• Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• Master’s degree and 4 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• Bachelor’s degree and 6 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• Associate’s degree and 10 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR
• High school diploma / GED and 12 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.

Preferred

• Critical thinking, leadership, collaboration, and the ability to serve as a strong champion for HCP customers and patients
• Strong marketing competence with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
• Demonstrated strength in analytics and measurement, with the ability to translate data into actionable insights and optimize media and marketing strategies
• Experience working with agencies, media partners, and publishers to develop and produce engaging, impactful creative and customer experiences
• Ability to understand customer needs and translate insights into relevant, connected HCP experiences that support engagement and adoption across the customer journey
• Strong bias for action and ability to prioritize in a fast-paced, launch environment with evolving information and multiple competing priorities
• Ability to exercise excellent judgment and live up to the highest ethical standards in a highly regulated pharmaceutical environment
• Excellent communication skills and self-awareness of leadership style, with the ability to clearly articulate strategy and influence stakeholders
• Ability to build positive relationships and collaborate effectively in a matrix organization across cross-functional and external partners
• Experience marketing in regulated products and/or services, with launch experience strongly preferred.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible.