Go To Market Analyst

Responsibilities

• Map how work currently moves through Nava for GTM-relevant activities (lead handoff, content requests, campaign approvals, competitive intel sharing); identifying where it breaks down
• Design and build lightweight workflows and automations (e.g., Zapier, Salesforce automation, light scripting) that close those gaps; looping in Engineering for anything requiring production-grade build
• Maintain documentation for GTM processes and tools so the function doesn't rely on tribal knowledge as the team grows
• Sit in relevant growth meetings; asking informed questions and flagging risks or gaps
• Review bid/no-bid memos and opportunity assessments; providing written input grounded in market and campaign data
• Connect GTM activity (campaigns, workflows, tooling) back to what Business Development and Delivery actually need, rather than building in isolation
• Build, launch, and manage outbound campaigns (email, LinkedIn/social) targeting prospective government clients and partners
• Set up and maintain tracking for campaign performance; reporting results against goals
• Keep campaign data clean and visible in Salesforce (and/or other relevant tools) for Business Development and leadership
• Use AI tools to prototype workflows, speed up research/drafting, and automate repetitive GTM tasks — with human review at every step

Requirements

• Bachelor's degree (any discipline) or equivalent experience
• 2-4 years of experience in a GTM, growth/RevOps, or business development analyst role, including direct experience in the federal, state, or local government contracting space
• Demonstrated experience designing or building workflows/light automations that connect tools or teams (e.g., Zapier, Salesforce automation, or similar) — not just executing within an existing system
• Clear judgment about AI-assisted work — able to speak to where they've used AI to speed up research, drafting, or workflow prototyping, and what they changed or rejected by hand before shipping
• Familiarity with outbound campaign execution and tracking (email and/or social outreach), and reporting on performance
• Excellent written communication — plain, direct, specific
• Excellent time management and prioritization skills, able to manage multiple priorities and deadlines effectively
• An adaptive, empathetic, collaborative, and positive mindset
• Highly resourceful, reliable, and detail-oriented
• Excellent written and verbal communication skills, with the ability to present information effectively to internal and external stakeholders

Preferred

• Previous role adjacent to marketing, GTM, growth preferred, but not required
• General experience with the government contracting space, the procurement process, and/or an understanding of federal and state agencies
• Background in IT helpful, but not required

Benefits

• Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs
• Insurance coverage — Nava provides disability, life, and accidental death insurance at no cost
• Time off — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge
• Company holidays — enjoy 12 paid federal holidays each year on top of your regular PTO
• Annual bonus — when Nava meets its goals, eligible employees receive a performance-based annual bonus
• Parental leave — paid time off for new parents, plus weekly meals delivered to your home
• Wellness program — full platform offering physical, mental, & emotional health resources & support tools
• Virtual care — see doctors online with no copay through a virtual visit program (depending on available providers)
• Sabbatical leave — earn extended unpaid leave after continuous service for personal growth or rest
• 401(k) match — Nava matches 4% of your salary to support your retirement savings plan