Go To Market Analyst
Nava PBC
USA (Remote)
$90K/yr - $102K/yrIn-houseFull-timeMid level2+ years exp.
1 day ago
Founding GTM Lead
San Francisco, CA (Remote)
$200K/yr – $300K/yrSenior Level5+ years expFull time
Posted 8 hrs ago
Job Summary
Own go-to-market execution and market shaping by defining GTM strategy, messaging, and ICPs, validating use cases, and building a repeatable acquisition playbook, in close collaboration with the founders.
- Own GTM strategy and ICPs
- Validate opportunities through customer discovery
- Build scalable acquisition playbook
Job Description
Responsibilities
- Define go-to-market strategy, target customers, and ideal customer profiles (ICPs).
- Develop product positioning, messaging, and market entry strategies.
- Drive customer discovery to validate use cases and market opportunities.
- Experiment with acquisition channels and build a repeatable GTM playbook.
- Work directly with the founders to shape our commercial strategy.
Requirements
- 5+ years of experience in GTM, growth, product marketing, or business development, ideally in B2B SaaS or AI.
- Experience launching products or building new markets from 0 to 1.
- Strong commercial judgment, communication, and analytical skills.
- A hands-on, entrepreneurial mindset and comfort with ambiguity.
Parall
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Salaries
Posted range
$200K/yr – $300K/yr
Taken straight from the job posting.
GTM median pay in the United States
Most pay falls between $121K and $220K. Based on 481 salaries.
Marketing Team
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
291
Traffic Source Mix
Search
29.4%
Direct
32.8%
Referral
14.7%
Social
7%
Paid
4.3%
Links
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