Growth Go-to-Market Engineer

Responsibilities

• Identify promising market segments, buying situations, and account level triggers in partnership with Sales.
• Develop targeted outbound plays, defining the audience, buyer problem, messaging, offer, seller action, and success criteria.
• Build, own, and optimise Clay tables and research workflows, connecting enrichment, signal detection, account research, and contact discovery.
• Use AI to interpret market signals, classify accounts, and generate relevant research and messaging inputs.
• Map key accounts and buying committees, providing sellers with clear, evidence based insights and recommended actions.
• Work directly with Sales teams to test outbound plays, gather feedback, measure performance, and determine what to scale or refine.
• Establish quality controls and source references to ensure research and AI generated outputs are accurate and trustworthy.
• Turn successful experiments into reusable workflows, signals, audience logic, and play templates.
• Connect outbound strategies with ABM, paid media, and lifecycle marketing initiatives.
• Partner with RevOps on CRM integrations, sales tooling, tracking, and workflow governance.

Requirements

• Experience building B2B outbound, growth marketing, demand generation, or account based marketing programmes.
• Strong marketing judgement across segmentation, buyer problems, positioning, and messaging.
• Hands on experience with Clay or similar data enrichment and workflow automation platforms.
• Practical experience using AI for research, classification, personalisation, and decision support.
• A track record of working directly with Sales teams to turn growth ideas into executed outbound plays.
• Experience identifying buying signals, researching accounts, and mapping buying committees.
• The ability to distinguish verified evidence from assumptions and evaluate results critically.
• A commercially minded approach, connecting growth activity to meetings, opportunities, and pipeline.
• Growth Marketing and GTM Strategy: Understanding of B2B go to market strategies, outbound motions, demand generation, and ABM.
• Growth Marketing and GTM Strategy: Ability to identify high value segments and translate buyer insight into targeted growth plays.

Preferred

• Experience with Salesforce, Marketo, Demandbase, Goldcast, or Qualified.
• Familiarity with sales engagement platforms and outbound sequencing tools.
• Experience with APIs, webhooks, SQL, or data integrations.
• Experience connecting outbound, ABM, paid media, and lifecycle marketing programmes.
• Familiarity with data governance and research quality controls.