GTM and Campaign Lead - Fiber

Responsibilities

• Seasonal Campaign Planning & Execution
• — Campaign Ownership: Own the field marketing strategy for T-Mobile Fiber's primary seasonal campaigns — Back to School, Moving Season, Holiday Shopping, New Mover windows, and others identified through the annual planning cycle.
• — Field Translation: Translate national campaign briefs into field-ready playbooks: define target audiences by market type, select and sequence tactics (D2D, local events, digital, partner), set activation timelines, and align with Market Activation Managers on execution.
• — Campaign Calendars: Build campaign calendars with clear start/end dates, budget allocation guidance, and market-level customization parameters — giving regional teams structure without removing local judgment.
• — Creative Alignment: Partner with national creative and media teams to ensure Fiber-specific messaging variants exist where needed — particularly for audience segments (renters, movers, families) that index differently in Fiber markets.
• — Performance Tracking: Track campaign performance in-flight and post-flight — orders, conversion rates, cost-per-acquisition — and feed those results back into the next cycle's planning.
• GTM Translation — National to Field
• — GTM Translation Lead: Serve as the field team's GTM translator for all national initiatives: price changes, product launches, promotional offers, and brand campaigns. When national publishes, this role determines what it means for the field and how fast it can execute.
• — Field Readiness Packages: Develop field-readiness packages for each national initiative — one-pagers, talking point guides, objection handling, and MAM activation checklists — so that market teams have what they need before launch day, not after.
• — Gap Identification: Identify where national initiatives create field execution gaps (missing messaging, unclear audience priorities, untested tactics) and solve for those gaps proactively rather than reactively.

Requirements

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent
• 5+ years in marketing, GTM, or field operations — with at least 2 years in a role that required translating national strategy into local or regional execution.
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end — from brief to launch to post-analysis.
• Strong project management skills; comfortable managing multiple workstreams against hard deadlines with cross-functional dependencies.
• Ability to synthesize complex national initiatives quickly and distill them into clear, actionable field guidance.
• Comfortable operating in a high-velocity environment where the national calendar doesn't wait for perfect readiness.
• Experience in telecom, broadband, or a subscription-based consumer business preferred.
• Familiarity with direct-to-consumer local marketing tactics: door-to-door, local events, community partnerships preferred.
• Experience working at the intersection of national brand marketing and local field execution — understanding both sides of that relationship preferred.
• Background in campaign measurement and reporting; knows the difference between activity metrics and outcome metrics preferred.

Preferred

• Experience in telecom, broadband, or a subscription-based consumer business preferred.
• Familiarity with direct-to-consumer local marketing tactics: door-to-door, local events, community partnerships preferred.
• Experience working at the intersection of national brand marketing and local field execution — understanding both sides of that relationship preferred.
• Background in campaign measurement and reporting; knows the difference between activity metrics and outcome metrics preferred.

Benefits

• medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com .
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