Commercialization Manager, Stanley Brand

Responsibilities

• Partner with channel and sales teams to support the development and execution of regional category management and GTM strategies, prioritizing key product categories to maximize growth, market share, and distribution expansion.
• Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel teams to support demand generation activities and initiatives.
• Translate brand and category priorities into actionable channel plans that drive in-market execution.
• Develop compelling sell-in messaging and materials to support strategic relationships with key channel partners, distributors, and retail accounts.
• Collaborate with channel partners to help build business plans, joint marketing initiatives, and sales programs aligned with category priorities and commercial goals.
• Support integration of Stanley’s brand and product strategies within partner organizations to ensure alignment on shared objectives.
• Partner with internal and external stakeholders to identify opportunities that enhance Stanley’s market presence and commercial performance.
• Management of Customer Experience Center for targeted customer meetings.
• Responsible for partnering with channel and sales teams to translate global Stanley brand and category strategies into targeted channel initiatives for North America.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required; MBA preferred.
• 3+ years of experience in category management, product commercialization, channel marketing, sale strategy or related fields.
• Experience across multiple channels, including Retail, Commercial, and Distribution ideally in consumer durables or manufactured products.
• Experience in working with Home Improvement or Hardware customers preferred.
• Strong commercial acumen, analytical capability, and data-driven decision-making skills leveraging insights and market trends.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.