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Marketing jobs

217 marketing jobs

2 weeks ago

CRM & Lifecycle Marketing Specialist

Backroads

Berkeley, CA (Remote)Full time$95K/yr – $115K/yr

2 weeks ago

Senior Lifecycle Marketing Manager

Avalara

USA (Remote)

2 weeks ago

CRM & Lifecycle Marketing Coordinator - Contractor

Lunar Solar Group

USA (Remote)Full time$6K/mo – $7K/mo

2 weeks ago

Senior Lifecycle Marketing Manager

GitLab Inc

USA (Remote)Full time$115K/yr – $194K/yr

2 weeks ago

Sr. Manager, CRM & Lifecycle Marketing

Thyme Care

USA (Remote)Full time$140K/yr – $165K/yr

3 weeks ago

Lifecycle Marketing Manager

Friendly Home Services Group

USA (Remote)

3 weeks ago

Director, Lifecycle Marketing

Kindred

USA (Remote)Full time$175K/yr – $260K/yr

3 weeks ago

Director of Lifecycle Marketing

Splitero

USA (Remote)Full time$210K/yr – $235K/yr

3 weeks ago

Campaign Manager, CRM & Lifecycle

DaVita Kidney Care

Denver, CO (Remote)Full time$85K/yr – $135K/yr

3 weeks ago

Lifecycle & CRM Marketing Manager

Mixam

New York, USA (Remote)Full time$75K/yr – $90K/yr

3 weeks ago

Senior Manager, Lifecycle Marketing & CRM Strategy

Golden Pet Brands

USA (Remote)Full time$104K/yr – $130K/yr

3 weeks ago

Lifecycle Marketing Operations Manager

Flex

USA (Remote)Full time$130K/yr – $160K/yr

3 weeks ago

Senior Manager, Lifecycle & Partner Marketing

Marriott International

Bethesda, MD (Remote)Full time$110K/yr – $164K/yr

4 weeks ago

CRM & Lifecycle Strategist

Fluency Firm

USA (Remote)Full time$80K/yr – $95K/yr

4 weeks ago

Lifecycle Marketing & CRM Manager

Reflex Media, Inc.

USA (Remote)Full time$115K/yr – $140K/yr

4 weeks ago

Lifecycle Marketing Manager

Shine Early Learning

USA (Remote)Full time$70K/yr – $80K/yr

4 weeks ago

Lifecycle Marketing Manager

Acelero Learning

USA (Remote)Full time$70K/yr – $80K/yr

4 weeks ago

Subscription & Lifecycle Marketing Manager ($35-$75/hr)

DTCPG

USA (Remote)Part time$35/hr – $75/hr

4 weeks ago

Senior Lifecycle & Retention Strategist

Common Thread Collective

California, MO (Remote)Full time

4 weeks ago

CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

Jobhire

USA (Remote)Full time$4K/mo – $7K/mo

All Lifecycle Marketing roles in the US with a remote work arrangement

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All Lifecycle Marketing roles in the US with a remote work arrangement

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Responsibilities

Build, execute and maintain automated nurture campaigns that support lead engagement, trip discovery, inquiry conversion, booking consideration, re-engagement and repeat travel across the guest lifecycle.
Develop and optimize multi-step journeys in Salesforce Marketing Cloud, including audience entry criteria, segmentation, decision splits, wait steps, suppression logic, personalization rules and exit criteria.
Translate campaign briefs and business requirements into audience strategy and campaign logic, leveraging CRM attributes, behavioral signals, guest history, trip interests, engagement data and suppression rules.
Execute email campaigns from build through deployment, including template assembly, version management, stakeholder approvals, scheduling, targeting validation and on-time launch execution.
Implement personalization and dynamic content using data-driven logic to deliver tailored subject lines, content modules, trip recommendations, and conditional messaging experiences across audience segments.
Apply technical email production expertise to build, edit and troubleshoot email templates and content blocks, utilizing HTML, CSS, AMPscript (or similar scripting languages) and modular email design principles.
Own campaign QA, testing and optimization, validating audience logic, personalization, dynamic content, rendering, links, tracking, suppression rules and overall campaign accuracy while executing A/B and multivariate tests to improve performance.
Partner with marketing, analytics, CRM and technical teams to ensure accurate data integration and flow between Salesforce Sales Cloud, Salesforce Marketing Cloud and related systems.
Maintain campaign documentation and operational excellence, including journey maps, segmentation rules, QA processes, naming conventions, deployment procedures, data quality standards, audience governance, deliverability best practices and compliance requirements.
Monitor campaign and journey performance, analyze key metrics and identify opportunities to improve engagement, conversion, journey progression and overall nurture effectiveness through cross-functional collaboration.

Requirements

Must have 4+ years of experience in CRM, lifecycle marketing, email marketing, marketing automation or digital engagement, preferably within a direct-to-consumer (DTC) business environment.
Must have hands-on Salesforce Marketing Cloud expertise, including Journey Builder, Email Studio, Automation Studio, Content Builder, and automated journey development.
Working knowledge of Salesforce Sales Cloud, CRM integrations and customer data ecosystems, including how customer attributes, engagement signals, behavioral data and customer status inform segmentation, personalization and campaign orchestration.
Experience building and managing lifecycle marketing programs, including lead nurture, inquiry nurture, abandoned browse, re-engagement, post-trip, repeat purchase, loyalty, referral and other automated customer journeys.
Strong understanding of lifecycle marketing strategy, including audience segmentation, personalization, customer journey orchestration and translating business requirements into campaign logic, audience rules and deployment plans.
Strong technical proficiency in email development and marketing automation, including HTML, CSS, AMPscript, SQL, data extensions, dynamic content, automation workflows and related technologies.
Experience working with preference centers, consent management practices, audience suppression strategies and email deliverability best practices, with an understanding of compliance requirements and sender reputation management.
Demonstrated expertise in campaign QA and troubleshooting, with the ability to validate audience targeting, personalization, rendering, links, tracking, suppression logic and overall campaign functionality before deployment.
Experience analyzing campaign performance and test results, including engagement, conversion and journey metrics, and using insights to improve campaign effectiveness.
Advanced proficiency in Microsoft Excel or similar tools for segmentation validation, data analysis, list review and campaign quality assurance.

Benefits

Comprehensive medical, dental, and vision insurance
401(k) with company match, flex plan, and parental leave
Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!
Outdoor industry discounts and deals
Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
Wellness programs and regular lunchtime bike rides and yoga

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All Lifecycle Marketing roles in the US with a remote work arrangement

All Lifecycle Marketing roles in the US with a remote work arrangement

All Lifecycle Marketing roles in the US with a remote work arrangement

All Lifecycle Marketing roles in the US with a remote work arrangement

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Top 1% of applicants do these two things.

Job Summary

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