Responsibilities

• Set the vision for lifecycle at Apartment List, taking full ownership of redesigning our end to end lifecycle program across the entire renter lifecycle
• Drive the modernization of our program, integrating data science and machine learning capabilities to drive relevance and personalization, including integrating a combination of proprietary models and off the shelf 3rd party solutions
• Leverage our growing partnerships program to build new retention and engagement opportunities from the ground up: the strategy, the operating model, the measurement, and the first wave of execution. A true zero-to-one build
• Establish the lifecycle foundation that supports a multi-brand portfolio, helping launch and scale new brands, and design the cross-sell that moves renters between them
• Set strategy across email, push, and SMS, and own the lifecycle program's revenue and volume forecasts and budget with Finance, bringing a clear point of view on contribution, growth, and risk into planning
• Advance the shift to segmented, personalized, forecast-driven sends. Design the frameworks that decide who gets what message when, balancing revenue against deliverability, frequency, and renter experience
• Drive experimentation and holdout-based measurement, and keep the learning base that guides where lifecycle invests next
• Partner closely with our dedicated marketing analytics and MarTech teams - as well as run your own performance deepdives - to assess the overall state of the program, identify priority growth levers and rapidly test and iterate on solutions
• Define and build the measurement system that assesses overall performance, including leading indicators of revenue and health metrics on the long-term outlook for the program.
• Build and troubleshoot journeys, templates, dynamic content, and audience logic directly, debugging alongside Engineering and Analytics when feeds or triggers misbehave

Requirements

• 9+ years in lifecycle, engagement, or email marketing, with expert command of an enterprise automation platform (Iterable, Braze, or similar)
• Deep B2C experience. This role owns the renter side of our marketplace, and direct-to-consumer lifecycle experience is required
• A builder who has stood up programs from the ground up or transformed programs, not just optimized existing ones, and is ready to do the building hands-on
• Analytically self-sufficient: self-serves in SQL to build their own analyses, and treats reporting tools and AI as multipliers on their thinking
• Technically fluent in how data feeds, events, and APIs power a lifecycle program, hands-on in HTML and CSS for email, and credible debugging alongside engineers
• Investigative by nature, with a record of chasing anomalies in the data to root cause and fixing the mechanism, not the symptom
• A people leader who has managed and developed marketers, and who keeps senior leadership clear on performance, risks, and tradeoffs
• Marketplace experience strongly preferred: familiarity with two-sided dynamics and how consumer growth connects to supply

Preferred

• Familiarity with workflow orchestration or ETL tooling (Airflow or similar)
• Experience at a marketplace or high-volume consumer tech company
• Familiarity with email and SMS compliance requirements