Lifecycle Marketing Specialist

USA (Remote)

$65K/yr – $86K/yrMid Level3+ years expFull time

Posted 4 hrs ago

Job Summary

The role owns end‑to‑end lifecycle email programs from coding responsive emails to dynamic content, multi‑channel journeys, QA, testing, and governance within Salesforce Marketing Cloud.

  • Owns email development, testing, and deployment across email, SMS, and push channels
  • Partners with stakeholders to optimize campaigns through A/B testing and governance
  • Drives efficiency and quality improvements across lifecycle programs

Job Description

Responsibilities

  • Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
  • Build personalization and dynamic content using basic AMPscript
  • Test emails across devices and clients using tools such as Litmus or Email on Acid
  • Configure and execute multi‑touch lifecycle journeys across email, SMS, and push channels based on documented strategy
  • Conduct internal and external quality assurance, including stakeholder review and approval workflows
  • Identify testing opportunities and collaborate with partners to support A/B and optimization testing
  • Participate in peer code reviews to ensure quality and consistency
  • Support documentation, versioning, and governance of templates, modules, and logic blocks
  • Identify opportunities to improve efficiency, quality, and performance across lifecycle programs

Requirements

  • Hands‑on experience with Salesforce Marketing Cloud or a comparable enterprise‑level marketing automation platform
  • Strong proficiency in HTML and CSS, with a solid understanding of email best practices
  • Knowledge of responsive and mobile‑first design for email
  • Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
  • Ability to work effectively in fast‑paced environments while maintaining high standards for quality and accuracy
  • Self‑directed and comfortable working independently with minimal supervision
  • Passion for email development, lifecycle marketing, and continuous improvement
  • 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles
  • HTML & CSS
  • Salesforce Marketing Cloud

Preferred

  • Knowledge of SQL preferred
  • Experience working with a Customer Data Platform (CDP)
  • Experience working with CloudPages
  • Proficiency with AMPscript
  • Understanding of marketing performance metrics and how campaigns support broader business goals

Benefits

  • discretionary bonus
  • health, dental and other wellness plans
  • 401(k) contributions

Salaries

Posted range

$65K/yr – $86K/yr

Taken straight from the job posting.

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Lifecycle Marketing Specialist

Edelman Financial Engines, LLC · USA · Remote