Lifecycle Marketing Manager
Sword
USA (Remote)
$93K/yr - $147K/yrIn-houseFull-timeMid level3+ years exp.
3 hrs ago
Lifecycle Marketing Specialist
USA (Remote)
$65K/yr – $86K/yrMid Level3+ years expFull time
Posted 1 month ago
Job Summary
The role owns end‑to‑end lifecycle email programs from coding responsive emails to dynamic content, multi‑channel journeys, QA, testing, and governance within Salesforce Marketing Cloud.
- Owns email development, testing, and deployment across email, SMS, and push channels
- Partners with stakeholders to optimize campaigns through A/B testing and governance
- Drives efficiency and quality improvements across lifecycle programs
Job Description
Responsibilities
- Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
- Build personalization and dynamic content using basic AMPscript
- Test emails across devices and clients using tools such as Litmus or Email on Acid
- Configure and execute multi‑touch lifecycle journeys across email, SMS, and push channels based on documented strategy
- Conduct internal and external quality assurance, including stakeholder review and approval workflows
- Identify testing opportunities and collaborate with partners to support A/B and optimization testing
- Participate in peer code reviews to ensure quality and consistency
- Support documentation, versioning, and governance of templates, modules, and logic blocks
- Identify opportunities to improve efficiency, quality, and performance across lifecycle programs
Requirements
- Hands‑on experience with Salesforce Marketing Cloud or a comparable enterprise‑level marketing automation platform
- Strong proficiency in HTML and CSS, with a solid understanding of email best practices
- Knowledge of responsive and mobile‑first design for email
- Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
- Ability to work effectively in fast‑paced environments while maintaining high standards for quality and accuracy
- Self‑directed and comfortable working independently with minimal supervision
- Passion for email development, lifecycle marketing, and continuous improvement
- 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles
- HTML & CSS
- Salesforce Marketing Cloud
Preferred
- Knowledge of SQL preferred
- Experience working with a Customer Data Platform (CDP)
- Experience working with CloudPages
- Proficiency with AMPscript
- Understanding of marketing performance metrics and how campaigns support broader business goals
Benefits
- discretionary bonus
- health, dental and other wellness plans
- 401(k) contributions
Salaries
Posted range
$65K/yr – $86K/yr
Taken straight from the job posting.
The middle of this range ($76K) is 7% below the median base salary for Lifecycle Marketing Specialist roles in the United States ($82K).
Lifecycle Marketing Specialist median pay in the United States
Most pay falls between $71K and $95K. Based on 22 salaries.
Marketing Team
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