Responsibilities

• Develops, executes, and optimizes multi-channel lifecycle marketing campaigns (including email and SMS) to nurture prospective students, drive action, and ensure conversion rates are stable.
• Owns the student journey communications, ensuring a seamless and engaging experience from prospective inquiries through alumni engagement.
• Evaluates and reports on key metrics for campaign effectiveness.
• Monitors lifecycle KPIs for applications, enrollments, and starts.
• Leads optimizations to improve lifecycle communications using data-informed decisions.
• Ensures consistency in lifecycle communications across all communication platforms and partner with the Marketing department to ensure brand standards are adhered to.
• Develops testing strategies for personalized communication, including targeted offers and messages, to enhance student retention and program participation.
• Supports academic and administrative leadership with data-driven insights and forecasts to aid strategic planning and decision-making.
• Works both independently and collaboratively with cross-functional teams within the educational framework to manage stakeholders and drive key initiatives.

Requirements

• Bachelor's degree preferred.
• 5+ years of experience in lifecycle marketing and/or communications, preferably within the higher education sector, with a proven track record in strategic campaign development, execution, and analysis.
• Deep understanding on B2B and/or D2C lifecycle communications with a deep customer understanding.
• Expertise in CRM and marketing automation platforms, with Click Dimensions expertise required, and Microsoft Dynamics experience preferred.
• Strong analytical skills to interpret educational data and translate it into effective marketing/communication strategies.
• Excellent communication skills, capable of leading initiatives and influencing teams towards achieving institutional goals.

Benefits

• Medical, dental, & vision Insurance
• HSA and FSA options
• Paid parental leave
• Paid volunteer time
• Tuition reimbursement & reduction programs
• Generous PTO
• 401k and employer match
• Full-service wellness and EAP program
• Employee recognition and awards programs
• Employer paid life & AD&D insurance