Responsibilities

• Define and execute the long-term Lifecycle Marketing strategy across Upstart's products and customer journeys.
• Lead and develop a high-performing team of lifecycle marketing leaders, establishing clear priorities, performance expectations, and opportunities for growth.
• Own revenue and performance goals for Lifecycle Marketing, using experimentation, optimization, and automation to improve customer engagement and business results.
• Partner closely with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams to prioritize initiatives and deliver customer experiences across email, push, SMS, in-app messaging, and emerging channels.
• Establish scalable lifecycle infrastructure, governance, and measurement frameworks that support a growing portfolio of products and more complex customer journeys.
• Champion thoughtful adoption of AI and automation to improve lifecycle operations, accelerate experimentation, and increase team productivity while maintaining high quality standards.

Requirements

• Bachelor's degree or equivalent practical experience.
• 10+ years of experience in B2C Lifecycle Marketing.
• 5+ years of direct people management experience, including experience leading managers.
• 4+ years of hands-on experience building and operating enterprise marketing automation platforms.
• Experience owning revenue-driven Lifecycle Marketing programs with accountability for performance targets, experimentation, and measurable business growth.

Preferred

• Knowledge of enterprise marketing automation platforms such as Iterable.
• Experience building lifecycle marketing programs for complex, regulated, or high-consideration customer journeys.
• Experience using customer data platforms (CDPs) to create and activate customer audiences.
• Ability to leverage AI tools to improve experimentation, workflow efficiency, campaign development, and marketing decision-making.
• Skill in translating long-term business strategy into scalable lifecycle programs while influencing cross-functional stakeholders.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits, including life insurance and disability coverage for added financial security
• Paid time off, sick leave, and company holidays, in line with local requirements
• Paid family and parental leave to support caregiving and major life moments (duration varies by country)
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life-centered resources