Upstart logo

Upstart

Brand

3.5

Company overview

Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans. Upstart is based in San Mateo, California. Upstart Network, Inc. NMLS #936133 | All mortgage lending conducted by Upstart Mortgage, LLC. NMLS #2443873nmlsconsumeraccess.org
Founded in 2012
San Mateo, California, USA
1.8K employees (77 in marketing)
www.upstart.com/our-story
50% recommend to a friend
29% positive business outlook

Salaries

Typical salary range

$103,500 – $1,143,200

/ yr

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People

Marketing leadership

Chantal R.
Chantal R.
Chief Marketing Officer , SVP Growth
At the company for 8 years 11 months
Cody Ryan
Cody Ryan
Vice President of Performance Marketing
At the company for 3 years 9 months
Gary L.
Gary L.
Vice President of Marketing
At the company for 6 years
Stephanie Worthington, CTSM
Stephanie Worthington, CTSM
Head of Events and Field Marketing
At the company for 3 years

Hiring activity

Open marketing jobs over time

16 open now

Headcount trend

Company growth over the last 12 months

Headcount +14.5% year over year

Funding

Total funding

$3.4B

Last raise

$1.5B

Post IPO Debt, 4 months ago

Funding history

Nov 2025

Post IPO Debt Upstart · $1.5B

Sep 2025

Post IPO Debt Upstart · $320M

Aug 2025

Post IPO Debt Upstart · $600M

Nov 2024

Post IPO Debt Upstart · $425M

Sep 2024

Post IPO Debt Upstart · $375M

Apr 2019

Series D Upstart · $50M

Audience

Monthly website visitors
3.6M
Month over month-2.2%
Quarter over quarter+14.6%
Top sourceDirect (66%)
Ad budget per month$3.2M
Average search rank49.4
Traffic source mix
Direct
66%
Search
26.4%
Referral
6.2%
Paid referral
0.9%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

299.4K

12-mo growth

+6.3%

Monthly growth

+0.6%

News

Links

www.upstart.com/our-storyLinkedInCrunchbaseX (Twitter)
Glassdoor