Responsibilities

• Own and optimize paid social and video acquisition for Personal Loans, managing campaign strategy, setup, bidding, budgets, pacing, and performance across key platforms.
• Work closely with our media agency to establish channel strategy, manage execution, evaluate recommendations , and hold the partnership accountable to volume, CAC, and profitability goals.
• Be hands-on in the platform, using performance data to make media investments, optimization decisions, and improve campaign efficiency.
• Develop and execute a creative strategy in partnership with Creative and agency teams , including testing frameworks, messaging hypotheses, formats, production priorities, and creative performance analysis.
• Build and refine audience strategies across prospecting , retargeting, customer lists, lookalikes, and other first- and third-party audience solutions.
• Drive geo-list targeting and geographic experimentation with our analytics team to identify incremental growth opportunities, improve channel economics, and bring paid social toward profitability.
• Design and analyze structured tests across audiences, creative, bidding, placements, geographies, and funnel experiences , using incrementality and down-funnel performance to guide investment decisions.
• Partner with Analytics, Product Marketing, Creative, Lifecycle, and Growth Product teams to i mprove the full acquisition funnel from impression through funded loan .
• Manage and forecast significant media budgets , balancing growth, customer volume, and contribution economics while adapting quickly to changing performance trends.

Requirements

• 7+ years of experience in performance marketing or digital media buying , with significant hands-on experience managing paid social and video campaigns.
• Proven experience owning and scaling paid social acquisition programs against CAC, CPA, ROI, revenue, or profitability goals.
• Demonstrated expertise in paid social platforms, including campaign structure, bidding, budgeting, audience management, creative testing, and performance optimization.
• Experience partnering with external media agencies, including setting strategy, reviewing performance, challenging recommendations, and managing executional accountability.
• Experience developing or executing a paid media creative strategy, including messaging, format, testing, and performance analysis.
• Strong analytical skills, with the ability to interpret channel and funnel data, design experiments, and make investment decisions in ambiguous environments.
• Experience using geographic targeting, geo experiments, customer lists, or other audience segmentation approaches to improve acquisition efficiency and measure incrementality.

Preferred

• Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces).
• Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch.
• Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits, including life insurance and disability coverage for added financial security
• Paid time off, sick leave, and company holidays, in line with local requirements
• Paid family and parental leave to support caregiving and major life moments (duration varies by country)
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life-centered resources