Performance Marketing Manager

Responsibilities

• Develop and execute full funnel paid media strategies across Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display, with a strict focus on CPL and Cost Per Funded loan.
• Build and manage structured testing programs to continuously improve campaign performance.
• Leverage AI and automation tools within ad platforms, including Performance Max, Advantage+, and automated bidding strategies.
• Stay current with platform updates, policy changes, and new features across all channels, translating changes into actionable strategies.
• Manage and optimize marketing spend to maximize ROI and ROAS across all paid channels while adhering to allocated budgets.
• Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure.
• Own performance reporting from top of funnel through lead generation and funded loans, delivering regular readouts to marketing leadership.
• Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations.
• Analyze performance data to surface insights, improve targeting and messaging, and inform budget allocation decisions.
• Work with creative agency to develop and test high-converting ad creatives and landing pages.

Requirements

• 3+ years of hands-on experience managing paid search and paid social campaigns, ideally in B2C, fintech, or high-volume lead generation.
• Solid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks.
• Experience with AI and automation features within ad platforms (Performance Max, Smart Bidding, Advantage+, etc.), plus hands-on comfort using AI assistants like Claude to analyze data, optimize campaigns, and work more efficiently.
• Specific, real-world examples of how you've used AI in your paid media work and the impact it had.
• An analytical mindset with experience building and running testing programs to translate campaign data into business outcomes that improve campaign performance and create clear next steps.
• Experience managing six-figure monthly ad budgets and optimizing spend toward aggressive CAC Revenue goals.
• Solid understanding of digital attribution, funnel metrics, and conversion rate optimization.
• Proficiency with GA4, Google Tag Manager, and performance dashboards (Power BI or similar a plus).
• You're plugged into the paid media world. You regularly read sites like Search Engine Land, PPC Hero, or Jon Loomer's blog, follow experts on LinkedIn, and you're usually the first to know when Google or Meta announces something new.
• Ability to manage multiple priorities, meet deadlines, and drive execution independently.

Benefits

• We offer a competitive compensation package, a full suite of benefits (including medical, dental, vision, & pet insurance, disability & leave benefits, life insurance, 401K plan with match, and more), and PTO and holidays.