Director of Performance Marketing

Responsibilities

• Growth & Demand Generation
• Run performance marketing and digital channel execution day to day, and build a small, strong team as the channel mix proves out
• Own paid acquisition across search, display, paid social and retargeting
• Improve CAC, payback period and channel ROI through continuous testing and data-driven iteration
• Partner with Sales and RevOps on ICPs, pipeline goals and campaign planning
• Manage agency partners (SEO/GEO, paid media) to clear goals and timelines
• Own the marketing tech stack, attribution and data flow end to end, building them where they don't exist yet
• Self-Serve & Product-Led Growth
• Own top-of-funnel acquisition for Flex's self-serve motion
• Partner with Product on activation experiments, onboarding flows and conversion optimization

Requirements

• 8+ years in growth, digital or performance marketing, ideally in fintech or B2B SaaS
• Experience managing people or agency teams, with a track record of building strong ones
• Experience at a company scaling
• Hands-on depth in SEO, paid acquisition, website optimization and modern demand generation
• Comfort with sales-led acquisition, intent-based targeting, personalization and lifecycle triggers
• Strong instincts grounded in research, data and customer insight
• Clear, compelling writing and storytelling
• Technical fluency with modern marketing and analytics tools
• A collaborative, human-first approach, with strong values and a bias toward action

Benefits

• Flex offers medical, dental and vision insurance, paid time off, and a 401(k) plan.