Associate Director of Performance Marketing

Responsibilities

• Lead the strategy, execution, and optimization of paid media campaigns across Google Ads, Meta Ads, TikTok Ads , and other relevant platforms
• Remain deeply hands-on with campaign creation, management, testing, and optimization
• Build and optimize campaign structures across Google Search, Performance Max, YouTube, Demand Gen, Meta, and other acquisition channels
• Develop full-funnel acquisition strategies aligned with client objectives, budgets, and conversion goals
• Independently manage multiple brands, markets, locations, and advertising budgets
• Make informed decisions around bidding, budget allocation, audience targeting, conversion objectives, and creative testing
• Identify opportunities to scale successful campaigns while maintaining acquisition efficiency
• Collaborate with our Marketing Director on strategic planning and account performance
• Take ownership of performance across assigned client accounts
• Analyze CTR, CPC, CPM, CVR, CPL, CPA, ROAS, conversion quality, acquisition costs, and revenue outcomes

Requirements

• 6+ years of hands-on performance marketing experience , preferably in an agency or multi-brand environment
• Deep expertise in both Google Ads and Meta Ads , including campaign architecture, bidding, optimization, audience development, and troubleshooting
• Advanced Google Ads experience across Search and Performance Max; YouTube and/or Demand Gen experience preferred
• Proven experience developing and executing acquisition strategies across multiple accounts or brands
• Demonstrated success improving campaign performance, scaling acquisition, and managing meaningful advertising budgets
• Strong analytical capabilities and the ability to independently diagnose complicated performance challenges
• Advanced working knowledge of GA4, GTM, conversion tracking, pixels, attribution, and CRM data integration
• Experience building campaigns and account structures from scratch
• Ability to connect media performance with lead quality, customer acquisition costs, revenue, and business outcomes
• Experience mentoring or providing technical guidance to other marketers

Preferred

• Significant agency experience managing multiple client accounts
• Multi-location, franchise, or geographically targeted advertising experience
• Fitness, wellness, healthcare, or membership-based business experience
• TikTok Ads experience
• Looker Studio, dashboard development, or advanced reporting experience
• CRM integrations and offline conversion tracking experience
• Google Ads, Meta, or GA4 certifications
• Programmatic advertising or CTV exposure