Director of Performance Marketing

Responsibilities

• Lead paid media strategy and execution across our portfolio of industry events and digital subscription products.
• Own the paid media lifecycle, from forecasting and budget allocation to campaign execution, pacing, testing, optimization, and performance measurement.
• Ensure paid spend is properly attributed by channel and tactic.
• Help Arizent establish a clear model connecting media investment to registrations, attendance, ticket revenue, sponsor outcomes, subscription revenue, and long-term customer value.
• Drive Event Registrations & Audience Growth: Develop and execute paid media strategies for Arizent's portfolio of conferences, summits, awards programs, and virtual events.
• Partner with Event Marketing and brand teams to build a paid media plan for each event based on registration goals, revenue objectives, audience priorities, sponsor commitments, and historical performance.
• Advise on targeting, offers and deadlines, pricing tests, channel mix, and registration-page strategy, including when paid media is—and isn’t—the right lever.
• Attract qualified attendees, including senior decision-makers and professionals from target industries and organizations, so event audiences deliver on sponsor commitments.
• Leverage first-party, subscriber, and past-attendee data to improve targeting, lookalike, and retargeting audiences, coordinating segmentation and suppression with Event Marketing.
• Optimize campaigns around event milestones, including event announcements, speaker announcements, early-bird and pricing deadlines, and final registration periods.

Requirements

• 7–10 years of experience in performance marketing, paid media, growth marketing, demand generation, or digital acquisition.
• At least 3 years of hands-on experience owning paid media strategy, budgets, and execution for B2B event registrations, including conferences, summits, awards programs, or virtual events, ideally across a portfolio of events.
• Demonstrated ability to forecast and optimize campaigns against registration pace, event deadlines, audience composition, attendance, and ticket revenue goals.
• Experience driving digital subscription acquisition for B2B media, SaaS, information services, or similar products.
• Strong hands-on expertise with LinkedIn Campaign Manager, Google Ads, Microsoft Advertising, Meta Ads Manager, native advertising and retargeting platforms.
• Experience with analytics and marketing technology platforms such as GA4, Salesforce, Cvent, Omeda, and marketing automation and dashboarding tools, as well as campaign-tracking standards.
• Experience building forecasts and performance models using cost per registration, CPA, CAC, LTV, ROAS, conversion rates, attendance rates, and payback periods.
• Understanding of how event audiences create sponsor value and feed subscription and enterprise funnels.
• Demonstrated ability to manage budgets, analyze performance, and translate data into actionable business recommendations.
• Strong copywriting, creative-briefing, and landing- and registration-page optimization skills.

Preferred

• Experience promoting B2B events in financial services, professional services, media, or market intelligence.
• Experience marketing a portfolio of paid-ticket and free events, including in-person and virtual formats.
• Experience connecting event registration and subscription data to CRM opportunities and revenue.
• Practical experience using AI-supported tools for campaign development, creative testing, reporting, or analysis.

Benefits

• Medical, dental, and vision coverage
• Disability and life insurance
• Paid vacation, sick, personal, and wellness days
• Parental leave and holiday pay
• 401(k) program
• Pre-tax transportation benefits
• Fitness reimbursement