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Upstart

Brand

3.5
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans. Upstart is based in San Mateo, California. Upstart Network, Inc. NMLS #936133 | All mortgage lending conducted by Upstart Mortgage, LLC. NMLS #2443873nmlsconsumeraccess.org
Founded in 2012
San Mateo, California, USA
1.8K employees (77 in marketing)
www.upstart.com/our-story
50% recommend to a friend
29% positive business outlook

People

Marketing leadership

Chantal R.
Chantal R.
Chief Marketing Officer , SVP Growth
At the company for 9 years
Cody Ryan
Cody Ryan
Vice President of Performance Marketing
At the company for 3 years 10 months
Gary L.
Gary L.
Vice President of Marketing
At the company for 6 years 1 month
Stephanie Worthington, CTSM
Stephanie Worthington, CTSM
Head of Events and Field Marketing
At the company for 3 years 1 month

Hiring activity

Open marketing jobs over time

20 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$3.4B

Last raise

$1.5B

Post IPO Debt, 4 months ago

Funding history

Nov 2025

Post IPO Debt Upstart · $1.5B

Sep 2025

Post IPO Debt Upstart · $320M

Aug 2025

Post IPO Debt Upstart · $600M

Nov 2024

Post IPO Debt Upstart · $425M

Sep 2024

Post IPO Debt Upstart · $375M

Audience

Monthly website visitors
3.6M
Month over month-2.2%
Quarter over quarter+14.6%
Top sourceDirect (66%)
Ad budget per month$3.2M
Average search rank49.4
Traffic source mix
Direct
66%
Search
26.4%

News

Is Upstart Still a Standout After 39% Drop and AI Lending News?
Nov 22, 2025 • Yahoo Finance
Could Upstart 10X by 2030?
Nov 13, 2025 • The Motley Fool
Upstart: The Buying Opportunity I've Been Waiting For (Rating Upgrade) (UPST)
Nov 10, 2025 • Seeking Alpha

Links

www.upstart.com/our-storyLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +14.5% year over year

Apr 2019

Series D Upstart · $50M

Referral
6.2%
Paid referral
0.9%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

299.4K

12-mo growth

+6.3%

Monthly growth

+0.6%

Salaries

Typical salary range

$103,500 – $1,143,200

/ yr

Median base

$226,560

Median total

$226,560

Median experience

9.5 years

Submissions

10

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Open positions20 open marketing positions

Upstart logo

Art Director, Brand Social

Upstart

USA (Remote)

$139K/yr - $192K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Upstart logo

Strategic Account Executive, Capital Partnerships

Upstart

New York City, NY

$123K/yr - $170K/yrIn-house
6 days ago
Upstart logo

Director of Lifecycle Marketing

Upstart

USA (Remote)

$196K/yr - $271K/yrIn-houseFull-timeDirector/executive10+ years exp.
7 days ago
Upstart logo

Senior Performance Marketing Manager, Paid Social

Upstart

USA (Remote)

$139K/yr - $192K/yrIn-houseFull-timeSenior level7+ years exp.
7 days ago
Upstart logo

Performance Marketing Manager, Emerging Products

Upstart

USA (Remote)

$139K/yr - $192K/yrIn-houseFull-timeMid level5+ years exp.
7 days ago
Upstart logo

Performance Marketing Manager, Emerging Products

Upstart

USA

$139K/yr - $192K/yrIn-houseSenior level5+ years exp.
7 days ago
View all 20 jobs

Upstart insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2012
Headquarters
San Mateo, California
Employees
1001-5000
14.5% growth last 12mo
Marketing team
77
4% of company
26 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 14.5% last 12 months · More mature · Recently funded
Trend
2023-01-30 -> 2025-12-01
Headcount (12 months)
+14.5%
Last funding round
4 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
3.6M
Month over month-2.2%
Quarter over quarter+14.6%
Top sourceDirect (66%)
Traffic source mix
Direct
66%
Search
26.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
82 competitor sites
Search traffic: 67K organic clicks / 1M paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+7,974
Ad budget per month
$3.2M
Average search rank
49.4
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
8.1 / 5
16 reviews saved
Reviews month over month
—
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

299.4K

12-mo growth

+6.3%

Monthly growth

+0.6%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

77
4% of the company • 26 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 77.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.5 / 5
Work-life balance
3.8 / 5
Culture
3.4 / 5
Diversity & inclusion
3.8 / 5
Recommend to a friend
50%
Positive business outlook
29%

Funding

Shows saved funding data.

Total funding
$3.4B
Last raise
Post IPO Debt
4 months ago
Funding details
Amount raised
$3.4B
Last round
Post IPO Debt
Last fundraise
4 months ago

News

Shows saved company news.

Is Upstart Still a Standout After 39% Drop and AI Lending News?
Nov 22, 2025 • Yahoo Finance
Could Upstart 10X by 2030?
Nov 13, 2025 • The Motley Fool
Upstart: The Buying Opportunity I've Been Waiting For (Rating Upgrade) (UPST)
Nov 10, 2025 • Seeking Alpha
6.2%
Paid referral
0.9%
Social
0.4%
2023-07-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Information Security Program Manager - Governance, Risk, & Compliance (GRC)