Growth Marketing Lead, Performance (Contract)

Responsibilities

• Execute paid acquisition across channels. Build, launch and optimize campaigns across the required platforms listed below. Manage structure, bidding, budgets, audiences and pacing to hit cost per qualified lead and cost per tour targets.
• Help us become AI-native. Find and put in place AI-native ways to build and maintain campaigns. Our campaigns are AI-enhanced today; the goal is for them to be AI-native.
• Execute the testing program. Run A/B and multivariate tests across audiences, creative, offers and channels from a prioritized backlog the growth team agrees on. Every test has a hypothesis, a pre-set success metric and a kill-or-scale rule.
• Optimize to down-funnel outcomes. Set up and use offline conversions (consultations, tours, opportunities, close) so each platform learns what a real buyer looks like. Judge success by tours and sales, not form fills.
• Lead creative testing. Write test briefs with the creative team, set up clean creative tests, and report which concepts, hooks and formats win, and why.
• Test new channels. Use a set share of budget to test channels we don't run yet, with a clear read before recommending scale.
• Recommend budget shifts. Bring a point of view on where the next dollar should go, using incrementality, not just platform-reported ROAS.
• Report weekly. One page: what we spent, what it produced, what we tested, what we learned, what you recommend next. Lead with the decision.

Requirements

• 4+ years in growth and performance marketing, doing the execution yourself, at a fast-growing company or growth agency
• AI fluency. AI is part of how you work every day. You use it to analyze performance, mine search terms, generate and test ad variants, build briefs and draft reports, and you can show us workflows you've built. You know where it saves hours and where it needs a human check.
• $1M+ in lifetime ad spend managed personally, across at least four of the required platforms
• A track record of A/B and multivariate tests you designed and ran, including at least one incrementality or lift test
• Experience with high-consideration, long-cycle purchases such as real estate, travel, financial services, automotive, B2B or premium goods
• Lead generation optimized to CRM outcomes, not just form fills
• Clear writing. Your readouts lead with the decision
• Comfort working independently as a contractor: you set your own cadence, flag risks early and need little management

Preferred

• Experience reaching affluent or high-net-worth audiences
• Salesforce offline conversion setups
• SQL, and exposure to marketing mix modeling or third-party incrementality measurement
• Work for a premium brand, with an eye for creative that doesn't feel like an ad

Benefits

• Competitive base salary and meaningful equity — every Crew member shares in what we're building
• Discretionary time off — take the rest you need, when you need it
• Premium medical, dental, and vision coverage for you and your family
• Sponsored memberships to One Medical, Peloton, and WellHub for whole-person, modern healthcare
• 401(k) to help you build long-term security
• Paid parental leave for primary and secondary caregivers
• Home office stipend and a monthly internet and cell phone reimbursement to set you up for great remote work
• Quarterly team gatherings and ongoing learning and development investment