Senior Developer Marketing Manager, Lifecycle & Growth

Responsibilities

• Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels, including QR codes, event-specific landing pages, follow-up sequences, and starter kits.
• Work with Developer Relations teammates so every event, talk, and social moment has a clear call to action, tracking, and post-event nurture plan.
• Turn social engagement, including launches, threads, demos, and community moments, into measurable traffic and signups through the right landing pages and offers.
• Design and run lifecycle programs across onboarding, activation, adoption, re-engagement, and expansion using email, in-product messaging, and community channels.
• Define activation for the product, build programs around milestones such as a first API call, successful build, or integration, and segment messaging by behavior, role, language, technology stack, and source.
• Own the Developer Hub’s strategy, messaging, and conversion across its homepage, product pages, community pages, and events pages. Run continuous testing across copy, calls to action, page structure, and signup flows, and partner with Design, Engineering, and Documentation to improve time-to-first-value.
• Write or direct tutorials, quickstarts, sample applications, changelogs, and email content; build reporting from first touch through activation and retention; and share findings that help shape the roadmap and messaging. Early success will include auditing the funnel, launching event follow-up and onboarding programs, and improving signup-to-activation, event-to-user, and Developer Hub conversion.

Requirements

• 4+ years of experience in developer marketing, lifecycle or customer relationship management (CRM) marketing, or growth marketing for a technical or developer-facing product.
• Proven experience building lifecycle programs that improved activation and retention, with measurable results.
• Hands-on experience with marketing automation and lifecycle tools such as Customer.io, HubSpot, Braze, or Iterable, as well as product analytics tools such as Amplitude, Mixpanel, or PostHog.
• Experience owning or substantially improving website conversion performance, including A/B testing.
• Strong writing skills, with an instinct for what developers find useful and credible.
• Comfort working with engineers and developer advocates and with technical concepts such as APIs, command-line interfaces (CLIs), software development kits (SDKs), and documentation. You do not need to be a developer, but you should be able to try the product yourself.
• Ability to work independently and communicate clearly in a remote, async-friendly team.

Preferred

• Experience with product-led growth, free-to-paid conversion, open source adoption, event and community programs, Structured Query Language (SQL), Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), scripting, search engine optimization (SEO), docs-led growth, or developer communities such as GitHub, Discord, Reddit, Hacker News, X, or LinkedIn.

Benefits

• Health and wellbeing to provide for employees
• Maternity and parental leave top-up programs
• Competitive health benefits
• Generous PTO policy
• Growth and future
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly