Developer Technologies Product Marketer

Responsibilities

• Develop strategic product marketing plans that include multiple strategies, including campaigns, that drive awareness, demand, and adoption of ArcGIS products
• Align product marketing efforts and strategy with product development efforts and product roadmaps
• Develop user and buyer personas for assigned product(s) based on target audiences of ArcGIS products
• Develop persona-based product positioning, messaging, and go-to-market plans for assigned product(s)
• Execute product marketing strategies, including campaigns, that drive awareness, demand, and adoption of assigned product(s)
• Lead, coordinate, and execute new product launches, internal communications, and multichannel enablement
• Conduct market research to influence product messaging based on understanding of the competitive landscape
• Measure and analyze performance of executed product marketing plan and associated strategies
• Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
• Develop key performance indicators to measure product performance in market

Requirements

• Two (2) years of experience in the job offered, or two (2) years of experience in a related occupation
• Must demonstrate experience in the Microsoft Suite including Microsoft Excel, Microsoft PowerPoint, and Microsoft Word; Cloud-Based Visual Collaboration Platforms, such as Lucid Chart or Miro; UAT; Data Analytics; SQL; Figma; and Marketing Automation Tools.
• Bachelor’s degree, or foreign equivalent degree, in Computer Science, Information Systems, Computer Engineering, Electronics Engineering, or a related field

Benefits

• Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.