Senior Developer Marketing Manager

Responsibilities

• - Operationalize the Global Roadmap: Translate the developer relations strategy into an integrated marketing programs plan
• - Strategic Orchestration: Align developer marketing initiatives with product marketing content, brand campaigns, demand generation programs, and field marketing programs to maximize business impact.
• - Create an ICP playbook for developer / practitioner audience with purpose, actions and goals
• - Drive consistency, repeatability, and compliance in developer programs, creating global scalability and adoption cross marketing
• - Serve as the program owner for developer acquisition initiatives, coordinating with Demand Gen to track the efficiency of paid campaigns and experimental acquisition channels.
• - Program Management: Design, scale, and govern global developer programs that integrate seamlessly into global marketing funnels.
• - Data Driven Analytics: Refine the developer persona framework with Marketing Operations to track and measure community metrics, health, and sentiment and guide decision making. Translate technical engagement metrics into business impact.
• - Budget & ROI Governance: Prioritize and manage spend within budget allocation and align ROI against programs.
• - Cross-Marketing Collaboration: Partner and collaborate across marketing to co-create campaign content and narratives, and developer-focused activations.
• - Ensure that developer-focused content and programs are effectively leveraged in regional sales plays and field marketing campaigns.

Requirements

• - Experience: 6+ years of experience in persona based demand generation and developer marketing, with at least 2 years in a strategic, cross-functional capacity.
• - Cross-Functional Mastery: Proven track record of orchestrating complex programs across distinct marketing disciplines.
• - Technical Literacy: Deep understanding of the developer persona, workflows, open-source dynamics, and modern software development landscapes.
• - Communication Skills: Exceptional ability to translate deep technical concepts into high-level business value for marketing stakeholders, and vice versa.
• - Strategic Execution: Demonstrated experience building community governance models, and engagement mix.
• - Analytical Mindset: Proficiency with marketing analytics tools (Tableau, SFDC) to drive data-informed decision-making.
• - This role is not eligible for immigration sponsorship.

Preferred

• - Cross-Functional Mastery: Proven track record of orchestrating complex programs across distinct marketing disciplines.
• - Technical Literacy: Deep understanding of the developer persona, workflows, open-source dynamics, and modern software development landscapes.
• - Communication Skills: Exceptional ability to translate deep technical concepts into high-level business value for marketing stakeholders, and vice versa.
• - Strategic Execution: Demonstrated experience building community governance models, and engagement mix.
• - Analytical Mindset: Proficiency with marketing analytics tools (Tableau, SFDC) to drive data-informed decision-making.

Benefits

• - Generous PTO Policy
• - Support work life balance with Unplugged Days
• - Flexible WFH Policy
• - Mental & Physical Wellness programs
• - Phone and Internet Reimbursement program
• - Access to Continued Career Development
• - Comprehensive Benefits and Competitive Packages
• - Paid Volunteer Time
• - Employee Resource Groups