Sr. Product Marketing Manager - Developer

Responsibilities

• Develop and execute end-to-end go-to-market strategies for GitHub and Microsoft developer products, partnering with product, engineering, integrated marketing, business planning, and field teams.
• Partner closely with product and engineering leaders to shape product direction, influence feature prioritization, and make sure the roadmap, business model, and narrative move together.
• Define and communicate compelling value propositions that show how GitHub and Microsoft help developers and organizations build faster and more securely as AI reshapes how software gets made.
• Turn customer insights, competitive intelligence, field feedback, and product telemetry into positioning, messaging, and go-to-market decisions.
• Evaluate pricing, packaging, and business model performance against the competitive landscape, and recommend changes that keep our offers ahead of the market.
• Prioritize and activate the right mix of channels for each narrative (community, product-led growth, field, partners, and events) to drive awareness, adoption, and growth.
• Lead go-to-market planning for key launches and moments across GitHub and Microsoft, and equip sellers and partners with the story, demos, and tools to win with customers.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
• Additional or preferred qualifications: Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.

Preferred

• Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
• Hands-on fluency with GitHub Copilot, Visual Studio Code, and other AI coding agents in your daily workflow; deep familiarity with the developer tools ecosystem, including IDEs and extensions, CI/CD, version control, and security.
• A working understanding of how AI models are evaluated, priced, and served, including benchmarks, tokens, and tradeoffs among quality, latency, and cost.
• Proven experience owning positioning and messaging for a developer product used across many personas, from individual developers to enterprise engineering leaders.
• Exceptional writing and technical storytelling skills across keynotes, blogs, demos, pitch decks, and battlecards.
• Previous experience as a software engineer, developer advocate, or sales engineer.
• Experience with pricing, packaging, or usage-based business models for software or cloud products.
• Experience bringing a product from preview to general availability.
• Experience with analyst relations, including Gartner and Forrester evaluations.

Benefits

• Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay