Responsibilities

• Develop Communication Strategies to increase customer conversion at every touchpoint; new loan originations and customer repayment are primary focal points.
• Drive the overall Communications Strategy and the roadmap that delivers it - including key channels like Email, SMS, and Website, acting as the primary strategic owner of our Braze platform architecture.
• Partner with Data to understand customer progression, develop meaningful cohorts, identify where customers fall out of the lifecycle, and uncover the behaviors and interventions that drive greater customer value.
• Lead the communications strategy for operations and transactions related communications including payments, servicing, and collections.
• Partner with Product leaders to integrate the intelligence of smart marketing with seamless technology to deliver product marketing experiences that surprise and delight.
• Own lifecycle KPI’s and understand how these metrics relate to the greater business; escalate metrics to Senior Leadership on a regular cadence.
• Define and own brand and creative standards, voice, and tone across product lines and collaborate with channel leads to implement.
• Represent brand and creative in executive leadership forums and shape company wide go-to-market strategy.
• Apply consumer insights and business intelligence to develop and refine customer design targets, brand positioning and brand identity (including logo, tone of voice, visual identity, etc.) and integrate these brand guidelines seamlessly into all lifecycle campaigns for the OppFi product.
• Run an insights-first mentality where customer NPS, competitive intel, and qualitative insights provide a regular pulse on the OppFi customer experience.

Requirements

• 10+ years of marketing experience with a focus in customer marketing
• 6+ years inspiring, managing, and coaching people and teams.
• FinTech experience and knowledge of working in a highly regulated environment
• The ability to break down complex problems, navigate white space and prioritize multiple initiatives to deliver a strategic roadmaps that meets and exceeds KPI’s
• A knack for brand: tone, voice, look, and feel - you are the brand expert at OppFi and can provide concise creative solutions and feedback
• The ability to collaborate within cross functional teams and build strong relationships across many functional areas within the organization.
• Outstanding communication skills and the ability to connect, resonate, and establish credibility with stakeholders to effectively set and maintain priorities.
• The ability to identify industry trends and best practices.
• Experience delivering marketing via CRM, specifically the Braze Platform
• Familiarity with leading Design, Prototyping, Project, Program Management and Development lifecycle tools such as Figma, Monday, Jira, etc.

Benefits

• OppFi offers a flexible, remote environment, 401(k) matching program, and generous paid time off. Other benefits include medical, dental, and vision coverage, and tuition reimbursement. Additional benefits include DoorDash DashPass, Figo pet insurance, Rocket Lawyer, and access to LinkedIn Learning. OppFi also offers Fringe, a lifestyle benefits platform that allows employees to decide how to spend rewards from dozens of vendors like Uber, DoorDash, and UrbanSitter.