Lifecycle Marketing Manager

Responsibilities

• Own monthly email and SMS planning with clients. Build and maintain marketing calendars covering product launches, promotions, seasonal campaigns, and lifecycle priorities.
• Lead regular client meetings to review results, agree on upcoming work, and resolve gaps in offers, inventory, assets, or approvals before they affect the send schedule.
• Develop campaign concepts and recommend offers, product bundles, and A/B tests. Coordinate with client teams to confirm pricing, discount codes, stock, and product availability.
• Write email and SMS copy, including subject lines, preview text, product messaging, calls to action, and test variations. Adapt your writing to each client's voice.
• Build, QA, segment, schedule, and send email and SMS campaigns. Source approved product information, links, and existing assets from client websites, Shopify, and creative teams.
• Build and maintain customer segments using purchase history, engagement, product ownership, and lifecycle stage. Keep targeting and exclusions accurate as customer data changes.
• Audit, build, and optimize automated flows, including welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back. Keep Shopify-triggered and review-platform emails consistent with the customer journey.
• Coordinate localized campaigns and flows across markets, including translation review, market-specific offers, links, and send timing.
• Brief designers on email asset needs and manage feedback and approvals. Keep campaign content aligned with the approved offer when plans change.
• Run a testing roadmap across messaging, offers, segmentation, cadence, and flows. Document results and use them to improve future campaigns.

Requirements

• You have 4+ years of hands-on experience in email, SMS, or lifecycle marketing, with experience supporting e-commerce brands.
• You're comfortable owning both strategy and execution. You've built campaigns and automated flows yourself, not just handed off briefs.
• You have hands-on experience with Klaviyo or a comparable email and SMS platform, and you're comfortable working with Shopify, customer data, segments, and event-based triggers.
• You're a strong copywriter who can make product details and promotions clear, useful, and true to a brand's voice.
• You understand how campaigns and automated flows work together to support conversion, repeat purchases, and retention.
• You know how to interpret performance data, design useful A/B tests, and distinguish a promising result from one that needs more evidence.
• You're organized and detail-oriented. You catch the wrong link, mismatched discount, missing exclusion, or out-of-stock product before a message goes out.
• You're proactive about getting the information and approvals you need, and you communicate clearly when a dependency puts a deadline at risk.
• You're an excellent communicator and collaborator, comfortable presenting recommendations and results directly to clients.

Preferred

• Bonus: Experience in an agency environment or managing localized email and SMS programs across multiple markets.

Benefits

• Competitive salary with bonus structure
• 99% coverage for health, dental, and vision
• Distributed, remote, and global culture
• Unlimited vacation with 3-weeks required vacation
• Unlimited mental health or physical health leave
• Remote work budget to make it easier to work from wherever you feel most productive!
• Monthly physical activity budget to get your body moving
• 16 weeks of fully paid parental leave
• Stipend for laptop and other home office equipment
• Indoor plant budget