Lifecycle and Expansion Marketing Director

Responsibilities

• Architect and build the lifecycle strategy from scratch across the entire customer journey — onboarding, adoption, expansion, renewal, and win-back — establishing a structured motion with clear triggers, owners, and outcomes at every stage.
• You will own the marketing contribution to the expansion number. Translate product usage, buyer exploration, and behavioral intent into qualified expansion pipeline across seat growth, new departments, and multi-product cross-sell.
• Build the signal layer for the installed base with RevOps. Turn adoption, usage, and engagement data into scored accounts, triggered campaigns, and a prioritized action list for CSMs and AEs.
• Own customer lifecycle communications — in-product messaging, email programs, webinars, customer education, and release communications in partnership with Product Marketing.
• Own the marketing contribution to onboarding and time-to-value, partnering with Customer Success so new customers reach real adoption fast.
• Build adoption programs that reduce churn risk, aimed at the accounts and behaviors that actually predict renewal.
• Partner with Product Marketing on packaging and use-case positioning for the installed base, and with Customer Marketing on the advocacy that healthy accounts produce.
• Partner with ABM on named-account expansion plays and with Campaigns so the customer journey and the acquisition journey don't contradict each other.
• Instrument the whole thing. Report on adoption, expansion pipeline, and retention influence with numbers you'll defend in front of the exec team.
• Build and develop the lifecycle team as the function grows.

Requirements

• 8+ years in B2B marketing with 3+ years leading lifecycle, customer, or expansion marketing.
• You've run a real expansion motion in a multi-product SaaS business and can point to the revenue it produced.
• Deep marketing automation and lifecycle design skill, you've built journeys with real triggers, not just newsletters on a calendar.
• Comfortable in product usage data. You can find the behaviors that predict expansion and churn and build programs around them.
• A genuine partner to Customer Success and Sales, you've earned trust with the people who own the account relationship.
• You use AI fluently for segmentation, content production, and analysis.
• Goal and metrics oriented, you set targets, measure honestly, and tell the truth about what's working.
• Comfortable in ambiguity and speed, you can set direction and sequence the work when the motion doesn't exist yet.
• Embody a 'High Standards, High Support' leadership style — driving execution with urgency while extending grace, empowering your team, and lifting those around you to win together.

Preferred

• Domain fit preferred: experience marketing to pre-sales, revenue, or marketing leaders in GTM or revenue tech.

Benefits

• Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
• Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
• Family First: We offer paid parental leave, so you can prioritize what matters most—your family.
• Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
• Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
• Grow with Us: Participate in our professional development program to expand your skills and advance your career.
• Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.]
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