Demand Generation & Lifecycle Marketing Manager

Responsibilities

• Own the development and execution of account-based demand generation programs for priority enterprise audiences.
• Build target-account programs from the ground up, including segmentation, buying-committee mapping, campaign hypotheses, messaging, channel mix and follow-up.
• Collaborate with Sales to align on account priorities, engagement plans, signals, handoff and next actions.
• Plan, launch, and optimize integrated campaigns across curated events, email, paid media, content syndication, webinars, outbound support and retargeting.
• Build and optimize nurture journeys by persona, funnel stage, product interest, intent and account fit.
• Define campaign logic, engagement signals and follow-up rules that move prospects through qualification and into pipeline.
• Use account intent, campaign engagement and sales feedback to identify which accounts are progressing and where further intervention is needed.
• Partner with Product Marketing, Content & Brand, and Developer Marketing to turn technical narratives into campaign-ready assets.
• Partner with Global Events on demand motions around roundtables, conferences and field programs, from pre-event campaigns through post-event follow-up.
• Work with Marketing Operations to improve targeting, scoring, routing, attribution and account-level reporting.

Requirements

• 5+ years in B2B ABM, demand generation, lifecycle, campaign or growth marketing, with hands-on experience building and running account-based programs for enterprise audiences.
• A track record of building programs from scratch rather than inheriting them: you've launched motions with no existing playbook, tooling or precedent to work from, and got them producing pipeline.
• You know how to move from a target-account list to an executable program, including segmentation, buying committees, messaging, channel orchestration, sales alignment, nurture and measurement.
• Hands-on program experience across nurture flows, email, webinars, event-led motions, content syndication or paid campaigns, and you can say what you changed and what it did.
• A technical product background, ideally cloud, infrastructure, SaaS, AI or developer tools, with experience marketing to technical buyers such as engineering, IT, data or infrastructure teams.
• Fluency in marketing automation and CRM, particularly HubSpot.
• An analytical eye: you read campaign and account-level performance and find practical improvements rather than just reporting numbers.
• Strong project management and writing skills, whether producing assets yourself or briefing others.

Benefits

• Highly competitive package (base + equity + bonus) with reviews every 12 months.
• Join the fastest-growing tech startup, your chance to push boundaries, collaborate with brilliant minds, and make your mark on cutting-edge AI.
• Expect a dynamic progression plan tailored to your ambitions. Grow by trying new things, leading, challenging the status quo, and owning your impact, always with our full support.
• Human-First Flexibility: We treat you as humans first. 🫶🏽 Our flexible workplace trusts Nscalers to deliver, giving you the autonomy to shape your day around life's moments.
• The range below reflects the base salary for the position. Actual compensation may vary based on job-related factors such as skill set, experience, education, and location. In addition to base salary, this role may be eligible for bonus, equity, and/or commission programs. Nscale may offer a competitive benefits package including medical, dental, vision, flexible paid time off, parental leave, and retirement plan participation.