Senior Marketing Campaigns Manager

Responsibilities

• Campaign Strategy and Planning
• Write the campaign brief for each program you own: audience, buying group, message, offer, channels, budget, and pipeline hypothesis.
• Build always-on and burst campaigns across email and nurture, paid media, webinars, content, field, and SDR outreach, so each channel reinforces the others.
• Partner with product marketing and content on messaging and proof points that fit each persona and stage.
• Coordinate with regional campaign leader’s efforts in order to ensure global strategy alignment while allowing for regional specific messaging.
• Execution and Orchestration
• Stay aligned with the cross-functional working team for each campaign across digital, field, webinars, marketing operations, and creative. Own the timeline and the launch quality for campaigns you own.
• Help drive the build of nurture and lifecycle programs with marketing operations.
• Coordinate with the ABM and field marketing teams so campaigns, account plays, and events hit the same accounts with one message.
• Manage budgets for campaigns you own and make the trade-off calls on channel mix.

Requirements

• 6+ years of B2B demand generation or campaign experience at a high-growth SaaS or technology company, preferably in cybersecurity.
• Proven track record designing and running integrated, multi-channel campaigns that generate measurable pipeline, with the data to back it up.
• Strong command of Salesforce for campaign attribution and pipeline tracking, and hands-on experience with marketing automation platforms.
• Experience working directly with sales and SDR teams on campaign follow-up and pipeline reviews.
• Strong project management instincts. You can run multiple campaigns at once without losing detail or momentum.
• Financial fluency: comfortable with CPO, ROI, and budget trade-offs.
• Comfort translating complex, technical subject matter into messaging that resonates with security buyers, including CISOs, security architects, and IT and SecOps practitioners.

Preferred

• Familiarity with the wider GTM stack, such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.

Benefits

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.