Campaign Marketing Manager

Responsibilities

• Plan, build, and manage omnichannel marketing campaigns that grow awareness and drive demand for SiTime’s precision timing solutions.
• Drive campaign strategy through execution — translating audience insight and business priorities into multi-channel programs that move design engineers, procurement decision-makers, and channel partners through the research, consideration & buying process.
• Orchestrate engagement across content, email, paid media, search, social, events, and eCommerce, working in close partnership with product marketing, segment marketing, digital, channel, and sales.
• Discipline program manager who delivers on schedule across a broad and growing product portfolio, and a data-driven marketer who holds every campaign accountable to engagement, pipeline, and return.

Requirements

• Demonstrated expertise developing and executing demand campaigns that move audiences through the marketing funnel to qualified pipeline, as measured by lead or MQL production through opportunity value.
• Proven experience across inbound and content marketing, ABM, lead nurturing, audience/persona targeting, paid media, content syndication, email, SEM, and events — all the digital things.
• Ability to partner with marketing and sales to build persona-based buyer journeys that serve as the foundation for campaign strategy.
• Ability to define campaign plans, budgets, and content briefs prioritized against audience and channel to direct editorial and creative output.
• Metrics are in your DNA. ‘What doesn’t get measured, doesn’t get implemented’ is your motto — you instrument every program, plan and run A/B tests, and optimize for conversion rate, program ROI, and revenue.
• Hands-on fluency with the marketing technology stack — marketing automation, CRM, intent data, and BI reporting — with the ability to build campaign flows, scoring logic, and performance dashboards directly.
• Experience supporting new product introductions and campaigns that span a multi-line product portfolio across several end markets.
• Excellent communication and project management skills to influence, leverage, and lead cross-functional teams and keep multiple concurrent campaigns on schedule.
• A learner who can absorb high-tech B2B trends, complex products, and technical messaging, and translate them into audience-relevant campaigns.
• Bachelor’s Degree required in marketing, communications, digital or related field.

Preferred

• Minimum 7+ years of experience managing omnichannel campaigns in the high technology industry; semiconductor or electronic components experience strongly preferred.
• Systems expertise across Marketo (or comparable automation), Salesforce, Adobe CMS & DAM, and Power BI; familiarity with CDP and multi-touch attribution tooling is a plus.
• Specialized experience leading digital activations, including ABM and multi-touch nurture strategies.
• Experience running demand programs that feed both a direct sales motion and a distribution and channel partner motion.
• Experience with eCommerce-linked demand generation — campaigns that drive self-service evaluation and transaction, not MQLs alone.
• Comfort applying AI tools to campaign work: content variants, audience modeling, performance summarization, and workflow automation.
• Experience executing campaigns globally, including localization and regional adaptation for key markets across Asia and EMEA.
• Working knowledge of data privacy and email compliance requirements (GDPR, CAN-SPAM) as they apply to campaign execution and acquired contact data.

Benefits

• Benefits offered: 401k plan, health and wellness that includes medical, dental, vision, life, parental leave, legal services, and time off plans.