Campaign Marketing Manager Americas

Responsibilities

• Develop integrated marketing campaigns strategies aligned with business objectives and sales priorities
• Plan and execute multi-channel marketing programs across field marketing, partner marketing, digital marketing, email, direct mail, social media, webinars, events, account-based marketing (ABM), paid media, MDF programs, and other demand generation tactics
• Drive campaigns that primarily generate new customer acquisition while also supporting customer engagement, adoption, expansion, and retention
• Lead regional field marketing initiatives, including tradeshows, executive roundtables, customer events, and seminars, ensuring alignment with campaign strategy, regional business objectives, and sales priorities. Collaborate closely with Sales, Product Marketing, Corporate Marketing, and Marketing Operations to ensure alignment of campaign strategy, execution, and performance.
• Build comprehensive campaign plans that define target audience segmentation, messaging, offers, channel mix, timelines, budgets, and success metrics
• Manage campaign concepts through execution from planning through launch, optimization, and post-campaign analysis
• Measure and report on campaign performance, pipeline contribution, marketing-influenced revenue, conversion metrics
• Manage campaign budgets, agencies, vendors, and marketing investments to maximize business impact
• Present campaign performance, recommendations, and business impact to marketing and sales leadership

Requirements

• Bachelor's degree in marketing, business, or related field.
• 5+ years of B2B technology marketing experience in integrated marketing, campaign management, demand generation, field marketing, or related roles
• Demonstrated success developing and executing integrated, multi-channel marketing campaigns that generate measurable pipeline
• Strong understanding of demand generation, buyer journeys, campaign planning, audience segmentation, marketing analytics, and ROI measurement
• Experience executing campaigns across multiple marketing channels, including digital marketing, email, direct mail, social media, webinars, events, ABM, and paid media
• Demonstrated ability to manage multiple campaigns simultaneously while collaborating with cross-functional teams
• Hands-on experience with Salesforce, Marketo, ZoomInfo, Asana, and marketing analytics and automation platforms
• Excellent written and verbal communication skills with attention to detail
• Willingness to travel approximately 20-30%, as needed