Lifecycle & Product Marketing Manager

Responsibilities

• Own the patient lifecycle end to end. Manage pre-enrollment, retention, and post-churn re-engagement automations end-to-end in our communications tool, with defined activation KPIs for each program.
• Tackle the highest-friction moments in the patient journey. Focus near-term investment where drop-off is steepest and personalization has the most leverage, from pre-enrollment hesitation to patients who have fallen out of care.
• Build it, don't just brief it. Translate strategy into production-ready campaigns yourself: workflow configuration, audience segmentation, targeting logic, and message build.
• Elevate the transactional moments that matter most. Elevate transactional communications tied to critical product moments — upcoming visits, in-app notices, assessment reminders, and similar triggers. Write and deploy one-off/broadcast communications for policy changes, feature launches, and other need-to-know moments.
• Test continuously, not occasionally. Run continuous A/B testing across messaging, timing, and channels; turn results into a regular optimization cadence rather than one-off tests.
• Expand our channel mix to reach patients in new ways. Evaluate, launch, and manage new patient communication channels (push, email, and others as we grow), with a clear point of view on what each channel is for and when to use it. Set channel cadence and governance to protect against patient fatigue and channel overlap.
• Use AI to run a leaner, faster program. Apply AI across the day-to-day mechanics of the role — campaign QA, segment definitions, briefs, reporting, analysis — so more of your time goes to strategy and higher-leverage work.
• Turn content into a cornerstone of our engagement program. Project-manage development of multimedia app content in partnership with the Content team, own the configuration of that content in our CMS, and track engagement and feed learnings back into the roadmap. Pair content with communications to deliver the most value to patients.
• Build check-ins that support patient and compliance needs. Project-manage the build and iteration of patient-facing assessments, in support of care delivery, compliance, and payer reporting needs.
• Own how new features land. Optimize rollout and adoption strategy for new product features — messaging, campaign support, and adoption metrics.

Requirements

• 4+ years in lifecycle marketing or product marketing, ideally with some of each.
• Hands-on ownership of a communications/CRM tool (e.g., Braze, Iterable, Customer.io, or similar) — this is a builder role, not just a strategy role.
• Experience building a lifecycle marketing function from the ground up—you'll be the dedicated owner here, and you'll define your own roadmap.
• A track record of setting and being accountable to activation or retention KPIs, and of explaining the "why" behind a result rather than only reporting it.
• Healthcare, regulated industry, or other compliance-sensitive experience is a strong plus given the payer-reporting and clinical context.
• Applicants must be authorized to work for any employer in the U.S.
• Office requirements: Boulder teammates working with sensitive information must have a dedicated, private workspace with a lockable door and high-speed internet to maintain a secure, distraction-free environment, ensuring compliance with HIPAA and confidentiality standards.
• Boulder Care employees are free to use our riverfront HQ located in Portland, OR whenever they would like.

Preferred

• Healthcare, regulated industry, or other compliance-sensitive experience is a strong plus.

Benefits

• Contribute to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
• Mental health services via insurance coverage, including Talkspace and EAP for continuous care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 paid holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote-friendly with hardware provided to complete your work duties