Content Strategy Salaries in the US

Based on 333 salariesLast updated Nov 2, 2026

What does a Content Strategy earn in United States?

The median pay for a Content Strategy in United States is $118,000, based on 333 salaries. Most Content Strategy pay falls between $91,000 and $160,000, and the top 10% earn $198,000 or more.

Top
$198K/yr
90th Percentile
High
$160K/yr
75th Percentile
Median
$118K/yr
50th Percentile
Low
$91K/yr
25th Percentile

How we calculate this: most figures come from the pay ranges in marketing job ads, plus salaries marketers shared with us. Job ads usually show base pay only, so bonus and equity appear mainly in shared salaries. We update the numbers as new data comes in, most recently on Nov 2, 2026.

Which companies pay the most?

Company
Deloitte
Deloitte
In-house
$220,000$181K to $280K3 submissions
ServiceNow
ServiceNow
In-house
$204,000$189K to $212K3 submissions
Adobe
Adobe
In-house
$201,000$177K to $221K3 submissions
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Recent submissions

Role TypeSizeLocation
$96,0005 yearsIn-house5,001-10,000Boston18m ago
$183,0007 yearsIn-house11-50San Jose2d ago
$86,0002 yearsIn-house10,000+New York City2d ago
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Showing 1-10 of 333 salaries
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How does pay grow with experience?

Do in-house or agency roles pay more?

In-house
+19% more
$120,000
$91K to $160KBased on 288 submissions
Agency
$101,000
$93K to $155KBased on 35 submissions

Does remote, hybrid, or on-site work pay more?

Remote
$120,000
Median total payBased on 88 submissions
Hybrid
$112,000
Median total payBased on 125 submissions
On-site
+3% more
$123,000
Median total payBased on 113 submissions

Where does this role pay the most?

Location
Santa Clara
$204,000$174K to $214K5 submissions
Boston
$172,500$131K to $202K4 submissions
Dallas
$144,000$135K to $171K4 submissions
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Showing 1-10 of 15 cities
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People also look at

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$84,000$70,000 to $110,0003,375 submissions
$116,000$85,000 to $165,0003,224 submissions
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Guides for this role

Common questions about Content Strategy pay