AI Content Strategist (Remote)

Responsibilities

• Conversational AI & User Intent Strategy
• Develop content strategies for AI-powered websites where visitors interact through natural-language questions rather than relying exclusively on traditional navigation.
• Research and map user intent, customer questions, and conversational journeys across different audiences, products, and services.
• Create conversational intent frameworks that connect user questions with relevant information, multimedia assets, interactive experiences, and conversion opportunities.
• Define content requirements and response guidelines for AI-driven website interfaces, including virtual assistants and conversational search experiences.
• Develop question libraries, conversational use cases, and response scenarios to support AI experience design and implementation.
• Collaborate with UX and development teams to ensure AI-generated responses are relevant, accurate, intuitive, and aligned with user expectations.
• AI-Ready Content Architecture & Information Design
• Design content strategies that transform traditional webpage content into structured, modular, and reusable information.
• Develop content taxonomies, metadata frameworks, and content relationships that support AI retrieval and dynamic content presentation.

Requirements

• 5+ years of experience in digital content strategy, SEO, content marketing, information architecture, or related disciplines.
• Strong understanding of SEO best practices, including search intent, content optimization, technical SEO fundamentals, and structured data.
• Demonstrated knowledge of emerging AI search technologies, including AEO, GEO, and generative AI platforms.
• Experience developing content strategies for complex, content-rich websites.
• Ability to translate business objectives and audience needs into actionable content strategies and user experiences.
• Experience conducting content audits, developing content taxonomies, and creating structured content recommendations.
• Familiarity with content management systems such as Umbraco, SItecore or comparable enterprise CMS platforms.
• Strong understanding of user experience principles, information architecture, and customer journey mapping.
• Excellent writing, editing, research, analytical, and presentation skills.
• Ability to collaborate effectively with designers, developers, marketers, and client stakeholders.