Head of Content

Responsibilities

• Define our multichannel social content strategy, with a particular focus on viral content on X and formats built for each additional platform.
• Turn new features and core product use cases into launches, tutorials, showcases, recurring series, and content people share because it’s entertaining.
• Build a content program across 75+ niches: find the right creators, understand the audience, develop the formats, and keep the work specific to each community.
• Recruit and manage a team of 100 content producers and video editors, supported by strong creative leads, clear briefs, and a production system that keeps everyone moving.
• Stay hands-on: pitch ideas daily, write scripts and briefs, make example videos, and jump into edits when something needs a stronger hook or a better ending.
• Build workflows for AI generation, editing, motion graphics, review, publishing, and rapid iteration.
• Partner with product to showcase new capabilities and bring creator feedback into product development.
• Track reach, retention, shares, product visits, signups, and activation to learn what gets attention and what gets people creating.

Requirements

• Experience building and running high-output social content teams and managing multiple accounts with 100,000+ followers.
• Ability to recruit and manage a large (20+ person) creator operation.
• A track record of viral content, especially on X, and an understanding of the platform’s culture and how video, copy, and conversation work together.
• Excellent taste: you can spot a great concept early and explain exactly why an almost-good piece isn’t there yet.
• Strong writing and storytelling skills across briefs, scripts, social copy, and educational content.
• Hands-on experience with video editing, motion graphics, and AI-native production workflows.
• The ability to work across very different niches without making everything sound or look the same.
• Operational discipline around production calendars, review cycles, creator feedback, and publishing cadence.

Benefits

• Competitive salary and generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including:
• 15 PTO days
• 10 sick days
• 15 company holidays
• 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month to use however you’d like