Responsibilities
- Own product modules related to Shop Ads reporting, advertiser onboarding, and customer experience optimization within TikTok Ads Manager
- Improve advertisers’ end-to-end experience from first-time setup, campaign understanding, performance review, to ongoing optimization
- Design and iterate reporting experiences that help advertisers better understand campaign performance, diagnose issues, and identify actionable next steps
- Optimize onboarding flows, guidance, education, and in-product recommendations to help advertisers start using Shop Ads more efficiently
- Translate advertiser pain points, business goals, and product strategy into clear product requirements, user flows, and launch plans
- Work closely with design, engineering, data science, operations, sales, and marketing teams to deliver product improvements with quality and efficiency
- Use customer feedback, user research, funnel data, and product metrics to identify experience gaps and prioritize iteration opportunities
- Track key metrics such as onboarding completion, reporting usage, advertiser activation, feature adoption, and campaign optimization behavior
- Support roadmap planning by providing structured analysis, product proposals, competitive research, and data-backed recommendations
Requirements
- Bachelor's degree or above
- 3+ years of experience in commercial products (highly preferred)
- Ability to optimize ad delivery strategies and product capabilities, enhance user and client experiences, and rapidly iterate/trial-and-error to deliver optimal solutions
- Strong logical thinking, excellent business acumen, and a fast learner
- Highly sensitive to customer experience, with a track record of driving product growth from 1 to 10, and possessing fundamental operational thinking
- Big-picture mindset and independent thinking skills; ability to flexibly adjust strategies in complex environments to ensure smooth project progression; resilient, with a positive and optimistic attitude toward work
Benefits
- Medical, dental, and vision insurance
- 401(k) savings plan with company match
- Paid parental leave
- Short-term and long-term disability coverage
- Life insurance
- Wellbeing benefits
- 10 paid holidays per year
- 10 paid sick days per year
- 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)