Senior Product Marketing Manager

Zscaler

Senior Product Marketing Manager - AI Protect

San Jose, CA (Hybrid)

$172K/yr – $235K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own AI Protect product marketing, translating roadmap into market narratives while owning messaging, persona-driven content, competitive intelligence, and field enablement for enterprise security buyers.

Marketing Strategy & Positioning: Align roadmap to differentiated messaging across data security, cloud security, and AI security for multiple personas.
Persona & Content Ownership: Build tailored assets for Data Security owners, SecOps, Risk/Compliance, and CISOs.
Competitive Enablement & Sales Tools: Deliver battlecards, plays, and win-focused materials to accelerate deals.

Job Description

Responsibilities\n

Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives.
Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks).
Build Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each.
Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals.
Drive Sales Enablement Programs: Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue.

Zscaler

3.7 Glassdoor

Zscaler empowers enterprises to modernize security, streamline operations and help transform business through its innovative approach to cybersecurity. The Zero Trust Exchange platform, strengthened by AI, safeguards thousands of customers against cyber threats and data breaches by securely connecting users, devices, and applications from any location. With over 500 billion transactions processed daily, Zscaler operates the largest in-line cloud security platform, preventing more than 9 billion security incidents and policy violations each day. Transform your business with Zscaler’s cutting-edge approach to cybersecurity.Stay Connected:LinkedIn: https://www.linkedin.com/company/zscalerTwitter: https://www.twitter.com/zscalerFacebook: https://www.facebook.com/Zscaler/Instagram: https://www.instagram.com/zscalerinc/

Founded in 2008

San Jose, California, USA

9.4K employees (451 in marketing)

www.zscaler.com

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86% CEO approval