Responsibilities

• Own the positioning and storytelling for Linktree's business products
• Develop and evolve positioning and messaging for the full business suite (SMB tools, Workspaces, and what comes next) across business types, team sizes, and use cases.
• Build a differentiated narrative for Workspaces that lands the value of multi-profile, multi-seat management with the buyers and users who need it most.
• Speak to the distinct needs of each segment, from entreprenuers and local businesses to agencies managing dozens of client profiles to brands running coordinated multi-team presences.
• Keep the business story a natural, credible extension of Linktree's broader brand.
• Identify the highest-leverage acquisition, upgrade, and expansion moments, and build the messaging and in-product storytelling to capture them.
• Partner with CRM and lifecycle teams on journeys that move businesses from trial and activation to habitual use, paid plans, and seat expansion.
• Work with data teams to track funnels, find friction points, and iterate on positioning and onboarding to shorten time-to-value for new business customers.
• Develop self-serve education assets, from one-pagers to demo narratives to comparison guides, that help businesses understand, choose, and buy.
• Build deep, research-backed personas for Linktree's business segments: their workflows, buying dynamics, tool stacks, and what makes them switch.

Requirements

• 8+ years in product marketing, with meaningful time on B2B, SMB, or multi-seat and team-based products.
• A track record of leading GTM for complex launches and driving measurable outcomes across acquisition, activation, and retention.
• Fluency in how businesses buy: longer consideration cycles, multi-stakeholder dynamics, and the need for ROI clarity.
• Experience building segment personas that actually shape product and go-to-market decisions, not just slide decks.
• A confident strategic voice. You're comfortable pushing back on product direction, advocating for your segment, and shaping decisions beyond your immediate remit.
• An analytical mindset that connects product and marketing performance data to positioning decisions and roadmap influence.
• The ability to lead across functions without formal authority. You know how to build alignment, move quickly, and bring people with you.
• Experience at a high-growth consumer or SMB platform is a strong plus; you don't need to have come from enterprise.

Preferred

• Experience at a high-growth consumer or SMB platform is a strong plus; you don’t need to have come from enterprise.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.