Responsibilities

• Develop the Portfolio Narrative
• Define and communicate how the Intelligence Center X portfolio enables meaningful customer and business outcomes.
• Develop a clear and compelling "better together" story that explains the role, value, and interaction of products across the portfolio.
• Articulate how Intelligence Center X fits within the broader Siemens Software ecosystem, including industrial data, domain expertise, business processes, and digital transformation initiatives.
• Establish clear, approved messaging and positioning for Intelligence Center X and its core components.
• Define how each product contributes to the overall portfolio while ensuring messaging remains accurate, credible, and aligned with current capabilities.
• Build Messaging Architecture and Market Positioning
• Create and maintain a scalable messaging framework that enables product teams to preserve differentiated product narratives while aligning to a common portfolio strategy.
• Develop positioning, value propositions, and narrative structures that resonate with executive, technical, developer, IT, engineering, operations, AI, data, and business audiences.
• Translate sophisticated AI, application development, graph technology, ontology, machine learning, and data capabilities into clear customer benefits and market differentiation.

Requirements

• 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function.
• Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio.
• Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products.
• Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies.
• Strong understanding of:
• Enterprise AI
• Agentic workflows and AI systems
• AI application development
• Ontologies and semantic technologies
• Data and knowledge graphs

Benefits

• In addition to base compensation, Siemens offers a comprehensive benefits package that may include annual incentive opportunities, healthcare and wellness benefits, retirement savings plans, paid time off, and other programs designed to support employees and their families. Eligibility for specific benefits may vary by location and employment status.