Responsibilities

• Develops and executes annual product marketing plans, programs, and tactics aligned with business goals.
• Work closely with Sales, Account Management, Business Development Representatives, and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.
• Builds market knowledge and conducts primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors.
• Contributes to competitive intelligence findings and insights. Synthesizes information into battle cards designed to inform key stakeholders.
• Develops a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process.
• Helps create and continuously refine messaging and positioning for the HealthEdge Source solution in the payer and adjacent markets.
• Collaborates directly with the product management team to distill key functionality and benefits into core product messages.
• Leverages messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content.
• Participates in product launches by collaborating with product management and organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensures launches are integrated with demand generation campaigns.
• Develops customer references, testimonials, and case studies for external and internal use.

Requirements

• 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment
• 1-2+ years demonstrated track record in crafting positioning and marketing content
• Exercises judgment to plan and accomplish individual and team goals.
• Comfortable making decisions about complex issues. May escalate more complex issues to senior management to ensure alignment on approach.
• Ability to navigate a high-growth, collaborative culture with a high degree of adaptability
• A Bachelor’s degree in marketing, business, technology, or a relevant field of studies such as computer science OR relevant industry experience in marketing of technical products
• Masters degree in business is preferred
• Demonstrated ability in launching and growing innovative technology products
• Strong writing, communication, presentation development, and story-telling/delivery skills
• Exceptional team player with the ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations