Senior Product Marketing Manager

Ann Arbor, MI (Hybrid)

$100K/yr – $186K/yrSenior Level5+ years expFull time

Posted 19 hrs ago

Job Description

Responsibilities

  • Co-lead go-to-market strategy end execution for CoCounsel Legal, from positioning through launch and ongoing growth.
  • Develop clear, differentiated messaging and value propositions, especially around AI capabilities, content grounding, and enterprise value that are meaningful and differentiated to our Corporate Legal customers.
  • Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms.
  • Conduct deep competitive and market analysis—including emerging AI players—to inform positioning and strategy.
  • Partner with Product leadership to influence the development roadmap based on market insights and customer feedback.
  • Serve as a voice of the customer, synthesizing insights into actionable GTM strategies.
  • Ensure Sales is fully enabled to win, emphasizing core narratives, objection handling, and competitive positioning.
  • Drive pipeline and growth impact through lifecycle marketing and GTM optimization.
  • Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence including novel functional applications of AI.

Requirements

  • 5+ years of product marketing or related experience, with demonstrated progression in scope and impact.
  • Strong experience in B2B enterprise software, ideally in AI, SaaS, or legal tech.
  • Proven track record of leading go-to-market strategy for complex or category-defining products.
  • Deep understanding of AI/GenAI positioning, content-driven products, or knowledge-based platforms preferred.
  • Experience influencing product strategy and senior stakeholders (Director+ / VP level).
  • Strong expertise in competitive positioning and market differentiation, particularly in fast-moving markets.
  • Demonstrated ability to drive measurable business impact (pipeline, adoption, revenue).
  • Exceptional communication and storytelling skills, including experience creating executive-level content.
  • Ability to operate in highly cross-functional environments, influencing without authority.
  • Experience mentoring or leading other marketers is a plus.

Preferred

  • Experience in the Legal software market.
  • Knowledge of and/or experience working directly with General Counsel and Chief Legal Officer personas.
  • Direct B2B sales experience.

Benefits

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
  • Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
  • Making a Real-World Impact:  We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
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Thomson Reuters

Thomson Reuters (TSX/NDAQ: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.For more information on Thomson Reuters, visit tr.com and for the latest world news, reuters.com.

Toronto, Ontario, CAN
36K employees (5,269 in marketing)

Salaries

Posted range

$100K/yr – $186K/yr

Taken straight from the job posting.

See all Thomson Reuters salaries

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2.3K
Traffic Source Mix
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33.2%
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41.7%
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12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~36.3K

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Senior Product Marketing Manager

Thomson Reuters · Ann Arbor, MI · Hybrid