Responsibilities

• Drive GTM strategy and execution across the Offsite and Measurement portfolio, including positioning, messaging, value propositions, use cases, launch strategy, sales enablement, and adoption.
• Lead opportunity assessments and support business case development for new Offsite and Measurement capabilities, bringing together advertiser needs, market and competitive insights, business opportunity, and cross-functional considerations.
• Serve as an advocate and Voice of Customer, gathering and synthesizing advertiser, agency, Sales, and market feedback into actionable product and GTM recommendations.
• Partner closely with Product and Engineering to ensure advertiser needs and market opportunities are reflected in product priorities, requirements, and roadmap decisions.
• Support product launches across pilot, beta, and general availability, partnering across Product, Measurement, Sales, Media Strategy, Pricing, Launch Readiness, Ad Operations, Marketing, and other teams to drive readiness and execution.
• Translate complex Offsite and Measurement capabilities into compelling advertiser narratives and develop the pitch materials, case studies, FAQs, training, thought leadership, and enablement needed to drive adoption.
• Partner with Sales and Media Strategy to identify advertiser opportunities, track adoption and success measures, surface barriers, and translate post-launch learnings into recommendations.
• Monitor retail media, programmatic, social, AdTech, and measurement trends and help strengthen Product Marketing best practices across GTM, Voice of Customer, launch, and adoption.

Requirements

• 7+ years of experience in product marketing, GTM strategy, digital advertising, advertising technology, measurement, or a closely related role.
• Demonstrated experience developing and executing GTM strategies, product launches, and adoption programs for complex products or solutions.
• Experience conducting opportunity assessments and developing or contributing to business cases using customer, market, competitive, and business inputs.
• Strong experience gathering and translating Voice of Customer and market insights into product and GTM recommendations.
• Strong ability to translate complex advertising, technology, or measurement capabilities into clear customer value propositions, positioning, and narratives.
• Strong understanding of the digital advertising ecosystem, including audience activation, programmatic media, campaign optimization, and measurement.
• Proven ability to build strong cross-functional relationships and influence across Product, Engineering, Sales, Operations, Measurement, and Marketing.
• Strong strategic and analytical skills with excellent written, verbal, presentation, and executive communication skills.
• Ability to thrive in a fast-paced, evolving environment, manage multiple priorities, and drive work forward.
• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.

Preferred

• Experience across programmatic display, Connected TV, Online Video, and Streaming Audio.
• Experience with social advertising and/or creator and Influencer programs.
• Experience with advertising measurement, including closed-loop measurement, attribution, incrementality, sales lift, or media mix measurement.
• Experience working with first-party audience data, advertiser and agency activation workflows, or self-service advertising platforms.
• Experience working with advertising technology, media, social, or measurement partners.
• Experience working in retail media, commerce media, advertising technology, platform marketing, or a multi-product ecosystem.
• Experience partnering with large advertisers and agencies to understand needs, identify opportunities, and drive product adoption.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
• For Information About Benefits And Eligibility, See One.Walmart.