Responsibilities

• Own the end-to-end WEM market narrative, positioning, value propositions, proof points, and differentiation across the portfolio, strengthening customer relevance and competitive advantage as the market evolves
• Define Genesys' point of view on the future of WEM, translating advances in generative AI, agentic AI, automation, virtual agents, and AI-assisted workforce technology into a credible category vision
• Shape a differentiated market story for blended human and AI-powered workforces, connecting workforce optimization to employee experience, operational performance, enterprise adoption, and customer outcomes
• Influence product and go-to-market strategy through deep partnership with Product and Engineering, bringing customer, market, AI, and competitive insights upstream while positioning major roadmap milestones for commercial impact
• Drive alignment with Product and Pricing on WEM packaging and go-to-market strategy, creating offers that customers can understand and sellers can confidently position, differentiate, and expand
• Lead the competitive narrative across established WEM vendors, CCaaS competitors, and emerging AI-native players, identifying opportunities for Genesys to create meaningful and defensible market separation
• Equip Sales and customer-facing teams to win across acquisition, migration, expansion, and AI transformation motions through compelling narratives, talk tracks, competitive guidance, objection handling, and customer proof
• Amplify customer outcomes as market proof, demonstrating how organizations use WEM, automation, and AI to improve workforce effectiveness, employee experience, operational efficiency, and customer experience
• Represent Genesys as a WEM thought leader with enterprise customers, industry analysts, partners, and industry forums, shaping external conversations about the evolution of workforce technology and AI
• Build, lead, and develop a high-performing team of WEM product marketers, strengthening strategic capability, product marketing craft, accountability, collaboration, and commercial focus

Requirements

• 10+ years of B2B technology marketing experience, including significant product marketing leadership experience in enterprise software and demonstrated success building and leading high-performing teams
• Significant experience in Workforce Engagement Management, Workforce Management, or contact center technology, with strong knowledge of WEM buyers, workflows, economics, use cases, and competitive dynamics
• Deep expertise across core WEM disciplines, including workforce forecasting, scheduling, quality management, performance management, coaching, workforce analytics, and employee engagement
• Strong fluency in generative AI, agentic AI, automation, virtual agents, AI-assisted quality and coaching, and the implications of increasingly blended human and AI workforces
• Proven track record of owning positioning, messaging, product launches, and go-to-market strategy for complex enterprise technology portfolios
• Strong commercial orientation with demonstrated experience connecting product marketing strategy to pipeline, adoption, seller effectiveness, competitive wins, customer expansion, or market perception
• Demonstrated ability to lead through ambiguity and exercise sound judgment as technologies, customer expectations, competitive dynamics, and product roadmaps evolve
• Extensive experience influencing senior leaders and driving cross-functional alignment across Product, Engineering, Sales, Marketing, Pricing, and related functions
• Exceptional executive communication and storytelling skills, with the ability to translate detailed WEM capabilities and emerging AI concepts into clear business value for technical, commercial, and C-suite audiences
• Strong people leadership capabilities with a track record of developing talent, building trust, raising team performance, and creating accountability across complex organizations

Preferred

• Experience shaping category strategy or market perception for WEM, CCaaS, workforce technology, customer experience, or adjacent enterprise software markets
• Experience engaging directly with enterprise customers, industry analysts, strategic partners, or executive audiences on WEM and AI strategy
• Experience influencing product packaging, pricing strategy, portfolio architecture, or commercial models for enterprise SaaS offerings
• Demonstrated thought leadership on the evolution of workforce technology, AI-powered customer experience, or human and AI workforce orchestration

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments