Responsibilities

• Define the positioning for how linkers earn on Linktree
• - Develop clear, differentiated positioning and messaging for Linktree's monetization suite (digital downloads, coaching, courses, affiliate revenue, etc) and what comes next across linker segments, verticals, and earning maturity levels.
• - Translate complex product capabilities into simple value propositions: what linkers can sell, how it works, and why Linktree is the right home for it.
• - Build a messaging architecture that scales. Each tool with its own identity, all reinforcing one coherent “earn on Linktree” story.
• Shape monetization product strategy with product and growth teams
• - Build deep linker personas, from first-time sellers to high-volume earners, to inform how we design, price, and surface monetization products.
• - Influence roadmap prioritization with linker demand, competitive gaps, and earning-potential signals.
• - Establish frameworks for evaluating new monetization opportunities, balancing linker value with platform economics and strategic fit.
• - Act as the voice of the monetizing linker inside the product team, bringing qualitative insight, behavioral data, and competitive context to the table.
• Own go-to-market for linker monetization launches

Requirements

• 8+ years of experience in product marketing ideally with consumer-facing platforms, linker tools, or marketplace/commerce products.
• Deep familiarity with the linker economy: how linkers think about earning, the tools they compare, and what “making it” looks like at different stages.
• A storyteller who grounds creative work in data. Comfortable connecting qualitative linker insight with quantitative signals like GMV, take rate, and earning activation.
• A track record of GTM for consumer or prosumer launches that drove measurable adoption.
• Analytical enough to dig into performance data and extract the insight that shapes your next move.
• Comfortable with ambiguity. Our monetization suite is growing fast, and you'll build the narrative even while the product is taking shape.
• Collaborative and low-ego. As good at influencing without authority as you are at owning your lane.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.