Responsibilities

• Serve as the subject matter expert for products within your solution category, developing sharp positioning and audience-specific messaging that clearly differentiates Pearson.
• Partner with Audience Marketing Managers to integrate your products into broader marketing programs that drive demand, engagement, and pipeline.
• Collaborate closely with Product, Sales, Customer Support, and cross-functional teams to ensure aligned messaging, continuous feedback loops, and consistent market presence.
• Equip sellers, resellers, and channel partners with high-impact sales enablement tools such as value narratives, case studies, pitch decks, and product one-pagers.
• Develop and maintain a library of product marketing assets used across channels and teams.
• Leverage analytics to assess performance, uncover insights, and optimize messaging and materials.
• Monitor market trends, buyer behavior shifts, emerging technologies, and competitor moves to inform future GTM strategies.

Requirements

• Significant product marketing experience within a global organization.
• Proven experience developing and executing GTM plans for B2B or enterprise solutions.
• Strong project management skills with the ability to drive cross-functional alignment and deliver high-quality work on time.
• Analytical mindset with experience measuring performance, tracking ROI, and using data to optimize outcomes.
• Experience managing budgets and optimizing investments across marketing channels.

Preferred

• Industry expertise in enterprise HR, talent management, workforce learning, or adjacent sectors.
• Strong stakeholder management skills with the ability to influence across marketing, product, sales, and executive teams.